Conversion Optimization Strategy

Learn easy-to-apply best practices to maximize the ROI of your
customer acquisition campaigns.

According to IAB’s Internet Advertising revenue report 2012, full year results, internet advertising totaled $36.57 billion, up 15% from the $31.74 billion reported in 2011. Yet most software companies are stuck below 5% conversion rates on average. This only means that the gap between acquisition spending and ability to convert online is constantly widening.

The modern eCommerce environment is suffering dramatic changes. The consumers interact with brands via various channels and it is becoming more difficult to control the user behaviour and deliver tailored messages that drive sales. The white paper enlightens the reader on aspects of website conversions such as:

  • Inside-out analysis of visitors’ journey toward conversion goals.
  • Data mining and its application to deliver relevant and engaging content.
  • Different categories of visitors and their paths.
  • Guidelines on multi-channel conversion optimization and evolving consumer behavior.
  • Insight on conversion path testing and eliminating roadblocks.
  • Best practices in facilitating software sales.
Download this white paper to get practical insights on how to efficiently maximize your website conversion rates and sell more software as a result.