EasyCommerce Case Study: ManiacTools

The case study reveals the most efficient prospect engagement strategy resulting up to 18% lift in
revenue through e-mail follow-ups describing a step-by-step instruction of setting up email follow-ups in the example of an SMB company, ManiacTools.

By reading this success story you will learn how to:

  • Monitor and analyse leads through advanced lead management system.
  • Successfully engage leads via e-mail follow-ups.
  • Significantly uplift your revenue.

With the lead follow-up strategy provided to ManiacTools, the company managed to:

  • Monitor and analyse reasons of purchase abandonment.
  • Achieve product brand recognition on the target market.
  • Get 31,8% open rate for follow-up emails.
  • 10,6% lift in captured revenue.