Discover the root causes and impact of churn, which pitfalls to avoid and how to control your SaaS churn rate
SaaS companies are often confronted with churn problem after the start-up phase. Yet, surprisingly there is no widely accepted way to calculate churn. Ignoring this problem can be painful for a company on a medium and long run.
Get this white paper to gain insight on:
The nature and triggers of churn.
How to calculate churn and align data correctly.
The impact of churn on KPI’s and long-term company growth.
Service industry best practices in churn management.
SaaS companies often suffer from customer churn. Churn rates of 1% to 5% are common, sometimes they can escalate to whopping 15% – 20%. This can mean significant losses in yearly revenue. Ignoring churn can negatively affect a SaaS business in the following ways:
Sabotage medium and long-term growth.
Lower overall company valuation.
Increased customer acquisition costs.
This white paper will help you establish a holistic approach to root out SaaS churn, drive referrals, more sales and improve overall company profitability.
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