SaaS Average Order Value (AOV) Calculator

📈 Resultados

Valor Promedio de Pedido (VVP) de SaaS

$0.00

Ingresos totales $0.00

Número de Pedidos 0

El Valor Medio de Pedido (AOV) se calcula dividiendo los ingresos totales por el número de pedidos realizados. Esta métrica ayuda a comprender la cantidad promedio gastada por pedido por sus clientes.

Cómo Calcular el Valor Medio de Pedido (AOV) de SaaS

To determine your SaaS average order value (AOV), consider the following steps:

Determina tus ingresos totales. Esta es la cantidad total de dinero obtenida durante un período determinado por las ventas de tu producto SaaS. Una pequeña empresa SaaS, por ejemplo, podría ganar 20.000 dólares al mes, mientras que una más grande podría ganar 500.000 dólares.
Averigua el número de pedidos realizados. Este es el número total de ventas o suscripciones individuales durante el mismo período que los ingresos totales. Por ejemplo, usarías 500 ventas si tuvieras alguna, mientras que una empresa más grande podría tener 5.000 ventas.
Los ingresos totales se dividen entre el número de pedidos realizados. This is the last step in figuring out your AOV. Based on the abovementioned instances, an AOV is $40 ($20,000 / 500 orders) and $100 ($500,000 / 5000 orders) for a larger business.

Nota: Make sure that the time period for both Total Revenue and Number of Orders Placed are identical, whether that be monthly, quarterly, or yearly to ensure accurate results. AOV is not a fixed number and should be tracked over time.

SaaS Average Order Value (AOV) = Total Revenue / Number of Orders Placed

What is Average Order Value (AOV) in SaaS?

The average amount spent by each customer is determined by the Unaverage Order Value (AOV). AOV in the SaaS industry is calculated by dividing total revenue by order volume. This metric, which offers insights into the revenue gained from each transaction, is essential for creating pricing and sales strategies. A higher AOV typically corresponds to more earnings per sale.

Increase sales by using SaaS AOV analysis to identify upselling and cross-selling opportunities.
Determine the optimal price points based on SaaS AOV to optimize pricing strategies.
Effectively assess marketing ROI by monitoring SaaS AOV across several channels.

Practical Examples of SaaS Average Order Value

Ejemplo 1: A software company offers three different subscription plans: Basic at $50/month, Standard at $100/month, and Premium at $200/month. If 10 customers choose Basic, 15 choose Standard, and 5 choose Premium in a month, the AOV can be calculated as: [(10 * $50) + (15 * $100) + (5 * $200)] / (10 + 15 + 5) = $5000 / 30 = $166.67.
Ejemplo 2: An online service sells productivity tools and gains 50 sales totaling $4500 in revenue for a month. The Average Order Value would be calculated by dividing the total revenue by the number of orders: $4500 / 50 = $90. This reflects the average amount spent per order.
Ejemplo 3: A cloud storage company has different add-on features that users can purchase along with their subscription. In one month, transactions include 20 purchases of $120, 30 of $150, and 50 of $180. The AOV is calculated as [(20 * $120) + (30 * $150) + (50 * $180)] / 100 = $17400 / 100 = $174.

Periodo de tiempo	Ingresos totales	Número de Pedidos	Valor Promedio de Pedido (AOV)	Cambio del AOV	Cambio del AOV (%)
Mes 1	$50,000	1000	$50	–	–
Mes 2	$60,000	1100	$54.55	+$4.55	+9.1%
Mes 3	$75,000	1200	$62.50	+$7.95	+14.6%

Análisis de tendencias: The average amount spent per order is rising, as seen by the data’s positive trend in AOV from Month 1 to Month 3. This can be the result of clients buying more expensive plans, a shift in pricing strategy, or effective upselling initiatives. Monitoring these shifts is essential to comprehending how your marketing and sales initiatives affect the operation of your company as a whole.

AOV = $75,000 / 1200 = $62.50

Different Ways to Calculate Average Order Value (AOV)

AOV básico: Determina la cantidad total de dinero obtenida de un pedido y divide esa cantidad por la cantidad de ese pedido. Esto proporciona información sobre el valor típico de la transacción.
AOV por Segmento de Clientes: Para encontrar clientes de alto valor, divide el ingreso total atribuido a un segmento de clientes en particular por el número de pedidos de ese segmento.
AOV por Período: To examine performance patterns over time, divide the total income for a certain period (such as a month or a quarter) by the total number of orders placed during that time.
Valor promedio de pedido por categoría de producto: Para evaluar la rentabilidad de una categoría de producto, divide sus ingresos por la cantidad de productos vendidos en esa categoría.

Cómo mejorar el valor promedio de pedido (AOV) de su SaaS

Concéntrate en hacer que la página del carrito sea lo más eficiente posible: Asegúrate de que no haya procedimientos adicionales o distracciones innecesarias que puedan desanimar a un comprador a completar su transacción.
Mejora el diseño de tu página de carrito para fomentar la claridad: Use basic, clean designs emphasizing shipping details, total pricing, and a call to action to continue to the checkout page.
Put in place prompts to finish the purchase: These may be notifications that nudge customers to continue or the strategic positioning of checkout buttons.
Clearly show the billing and delivery details: To lower the possibility of mistakes and abandoned carts, ensure these details are simple to enter and validate.