Calculadoras de adquisición

Think of SaaS Click-Through Rate (CTR) as a measure of how many people who see your ad or link actually click on it. A higher CTR means your message is resonating with potential users, driving more engagement with your SaaS product.

Think of your SaaS PQL Rate as the percentage of users who have truly ‘tried before they buy’ and are likely to become paying customers. It’s a key indicator of how well your product attracts the right clients.

Think of SaaS Cost Per Lead (CPL) as the price you pay for each potential customer; it’s a crucial metric that helps SaaS businesses understand the efficiency of their marketing and sales efforts.

Think of SaaS Months to Recover CAC as the number of months it takes for a new customer to pay back their acquisition cost. The faster you recover your CAC, the healthier your business.

Considera la Tasa de Velocidad de Leads (TVL) como un indicador del crecimiento de SaaS; muestra la velocidad a la que aumentan mensualmente los leads cualificados, un reflejo de los ingresos futuros.

El Costo de Adquisición de Clientes (CAC) mide los gastos realizados por tu empresa SaaS para ganar nuevos clientes. Es esencial ser consciente de las inversiones que estás haciendo y asignar los recursos de manera eficiente. 

Considera el Período de Recuperación del CAC como el número de meses que tarda un nuevo cliente en generar suficientes ingresos para cubrir el costo de su adquisición. Te ayuda a entender qué tan rápido estás recuperando tu inversión.