{"id":1307,"date":"2024-07-29T11:27:12","date_gmt":"2024-07-29T11:27:12","guid":{"rendered":"https:\/\/painstaking-ant.localsite.io\/?post_type=answer&#038;p=1307"},"modified":"2026-03-25T16:09:51","modified_gmt":"2026-03-25T16:09:51","slug":"quest-ce-que-lancrage-des-prix-saas","status":"publish","type":"answer","link":"https:\/\/payproglobal.com\/fr\/reponses\/quest-ce-que-lancrage-des-prix-saas\/","title":{"rendered":"Qu'est-ce que l'ancrage de prix SaaS ?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>L\u2019ancrage des prix, une tactique de prix psychologique utilisant un prix initial \u00e9lev\u00e9 comme point de r\u00e9f\u00e9rence, influence la perception des consommateurs et stimule les ventes, mais n\u00e9cessite une attention particuli\u00e8re \u00e0 l\u2019image de marque et au march\u00e9 cible.<\/p>","protected":false},"author":8,"featured_media":4977,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"answer_topic":[7],"class_list":["post-1307","answer","type-answer","status-publish","has-post-thumbnail","hentry","answer_topic-pricing-tactics"],"acf":[],"_links":{"self":[{"href":"https:\/\/payproglobal.com\/fr\/wp-json\/wp\/v2\/answer\/1307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/payproglobal.com\/fr\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/payproglobal.com\/fr\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/payproglobal.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"version-history":[{"count":6,"href":"https:\/\/payproglobal.com\/fr\/wp-json\/wp\/v2\/answer\/1307\/revisions"}],"predecessor-version":[{"id":14847,"href":"https:\/\/payproglobal.com\/fr\/wp-json\/wp\/v2\/answer\/1307\/revisions\/14847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/payproglobal.com\/fr\/wp-json\/wp\/v2\/media\/4977"}],"wp:attachment":[{"href":"https:\/\/payproglobal.com\/fr\/wp-json\/wp\/v2\/media?parent=1307"}],"wp:term":[{"taxonomy":"answer_topic","embeddable":true,"href":"https:\/\/payproglobal.com\/fr\/wp-json\/wp\/v2\/answer_topic?post=1307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}