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Think of Lead Velocity Rate (LVR) as a gauge of the SaaS growth; it shows the rate at which qualified leads are increasing monthly, a reflection of future income.

Cost of Customer Acquisition (CAC) measures the expenses made by your SaaS company to win new customers. It’s essential to be mindful of the investments you are making and allocate resources efficiently. 

Think of the CAC Payback Period as the number of months it takes for a new customer to generate enough revenue to cover the cost of acquiring them. It helps you understand how fast you’re recouping your investment.