What is SaaS Average Revenue Per Account (ARPA)?

SaaSの平均アカウント収益（ARPA）は、特定の期間（通常は月次または年次）に各顧客アカウントから生成される平均収益を測定する重要な指標です。

これは、各顧客から得られる価値と、その成長の可能性を明らかにし、SaaS企業の収益創出効率の重要な指標となります。顧客関係が通常より長く、より重要なB2B SaaSモデルでは、ARPAは特に重要です。ARPA指標の月次または年次での提示は、データの解釈に大きく影響する可能性があるため、重要な考慮事項です。

ARPA（平均アカウント収益）を計算するには、次の式を使用できます。 

SaaS ARPA = Total Revenue / Total Number of Accounts

ここで： 

• 総収益: This is the total amount of money made from your accounts over a given time frame (e.g., monthly or annually). Although one-time payments or charges may also be included, this usually includes ongoing subscription rates.
• Total Accounts: This is the total number of client accounts that were active during that time frame.

例えば:

If a business had 200 active accounts and made $100,000 last month, its ARPA would be:

ARPA = $100,000 / 200 = $500 per account

SaaS companies must monitor Average Revenue Per Account (ARPA) since it offers important information about customer behavior, churn, and financial performance. Analysis of ARPA trends for possible implications is not mandatory but recommended to facilitate ongoing growth analysis. 

A more steady and predictable revenue stream results from tracking ARPA, which also helps in churn risk prediction and retention strategy implementation to lower client turnover. 

ARPAだけではSaaSの健全性を完全に把握できないことを覚えておくことが重要です。しかし、他の指標と組み合わせることで、意思決定や業務最適化のための強力なツールとなります。

SaaS分野において、アカウントあたりの平均収益、すなわちARPAは、各顧客アカウントからの平均収益を示す重要な指標です。ARPAは、以下のような複数の要因によって影響を受けます。

• 価格戦略: 企業は導入する可能性があります 新しい価格帯 that address various consumer categories and need to increase income from current customers. Offering premium plans with extra features or larger usage caps, for instance, can draw clients who are prepared to spend more.
• Market penetration: ARPA’s market penetration may potentially be affected by business expansion and growth. Numerous tactics, like entering new markets, creating new features for products, or marketing initiatives, might help achieve this.  
• The total addressable market (TAM). Businesses may be able to increase ARPA by aiming for a broader TAM with higher-paying client groups. Increased ARPA can also result from concentrating on particular client segments with a higher willingness to pay. 
• Customer segmentation: The ARPA of various customer segments may vary. Segment-by-segment analysis of ARPA can yield insightful information.
• 解約率: ARPA suffers from high churn. Increasing ARPA requires lowering turnover.
• Customer support and success: Establishing customer success programs can increase revenue from expansion, 維持、そして顧客満足度も向上させ、これらすべてがARPAを押し上げます。