SaaS 판매

What is SaaS Social Commerce?

작성자: Ioana Grigorescu, 콘텐츠 관리자

검토자: Iulian Brayer, 영업 담당 부사장

What is Social Commerce

What is SaaS social commerce?

SaaS social commerce involves linking social media platforms, product catalogues, and payment systems within a single dashboard. 

This commerce option comes in handy considering the amount of time customers spend on social media platforms. Instead of sending them to a separate website, the buying process takes place on the social media platform through a built-in storefront. 

유의 사항:

SaaS social commerce is an alternative for subscription brands, Saas crerators, or community-driven businesses to increase conversions.

How exactly does SaaS social commerce work?

SaaS social commerce functions by connecting social media platforms, product catalogues, and payment systems in one, unified dashboard. 

단계별 절차는 다음과 같습니다. 

  • Products sync automatically into posts, videos, livestreams, and stories.
  • Customers tap a tagged product inside the content.
  • The checkout page appears in-app or through an embedded payment flow.
  • Inventory, customer data, and analytics update automatically in the backend.
전문가 팁:

Select a Merchant of Record like PayPro Global that can help you with customized checkout, end-to-end tax management, compliance handling, and local payment methods to expand internationally. 

What is the difference between SaaS social commerce and e-commerce?

SaaS social commerce and e-commerce are two models used by SaaS companies to get their products in front of their customer base. 

 

Aspects 

Social Commerce

전자상거래

Discovery 

Content-driven and algorithm-based

Search-driven or ad-driven

결제

Embedded or in-app

Website cart and redirect flow

참여

Interactive and real-time

거래형

전문가 팁:

The two models do not exclude each other. Depending on the product type, SaaS companies can choose to combine the two to improve awareness and sustain different purchasing habits. 

SaaS social commerce is shaped by various trends, such as AI personalization or embedded finance. Implementing these trends is crucial, as they remove the friction that could appear in the payment flow. 

 

Top trends for 2026 include: 

  • AI-powered product recommendations inside feeds
  • Buy-now-pay-laterdigital wallet integration
  • Cross-platform inventory and payment orchestration
  • Subscription-driven creator storefronts
  • Stronger privacy, security, and compliance controls
유의 사항:

Consider a payment solution that can provide you with SaaS reporting, 현지 결제 수단, 인앱 결제, and tax management instead of relying on third-party integrations. 

How can you improve SaaS payments in social commerce?

Key SaaS payment improvements include:

Why does payment strategy matter in SaaS social commerce?

A payment strategy for SaaS social commerce efforts can influence the conversion of engagement into revenue.

Providing customers with a streamlined checkout process that minimizes interruptions and uses a reliable payment system can affect international expansion, customer confidence, and revenue stability.

결론

SaaS social commerce, combined with a robust payment infrastructure like a Merchant of Record, can turn social media into a high-speed sales engine. Consider your product type, global customer audience, and implement key payment tools to simplify checkouts.

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