순수 추천자 점수(NPS)란?
SaaS 순수추천자 점수(NPS)는 고객이 0~10점 척도로 SaaS 제품을 추천할 가능성을 조사하여 고객 충성도를 측정합니다.
응답을 통해 고객을 세 그룹으로 분류할 수 있습니다.
- 추천자 비즈니스 성장에 도움이 될 가능성이 높은 사람
- passive who are neutral
- 비방자 who could hinder your growth.
The final NPS value is calculated by subtracting the percentage of detractors from the percentage of promoters, giving you a clear picture of overall customer satisfaction and its impact on your business growth.
Quantify customer loyalty using SaaS Net Promoter Score (NPS) to predict growth and referrals.
Pinpoint areas for improvement by analyzing user feedback through SaaS Net Promoter Score (NPS).
Track customer sentiment with SaaS Net Promoter Score (NPS) to adapt and exceed expectations.