SaaS Break-Even Point Calculator

다음과 같이 생각해보세요. SaaS Break-Even Point as the point at which all of your costs have been paid. It’s the pivotal point at which your SaaS company begins to turn a profit. 

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    전략적 가치 통찰력

    Knowing your break-even point helps in making informed decisions about pricing and business growth.

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    Financial Health Management

    Understanding your break-even point aids in resource management and profitability measurement.

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    Growth Milestone Achievement

    Reaching your break-even point allows for further investments in growth and exploring new opportunities.

📊 Input Values

📈 결과

손익분기점에 도달하는 데 필요한 고객 수

0
손익분기점은 SaaS 비즈니스가 모든 비용을 충당하는 데 필요한 고객 수를 나타냅니다. 이 시점에서 총 수익은 총 비용과 같고 이익은 0입니다.

How to Calculate SaaS Break-Even Point

To determine your SaaS break-even point, consider following these steps: 

  1. Calculate all of your fixed costs. This covers costs like rent, salary, and software subscriptions that don’t change based on the number of customers.
  2. Determine your Average Revenue Per Account (ARPA). The average revenue per user or account during a given period, often a month, is known as ARPA.
  3. Calculate your per-user variable costs. 이는 사용자 수에 따라 변동하는 서버 비용, 고객 서비스 시간, 결제 처리 수수료와 같은 비용입니다.
  4. To determine the contribution margin per user, deduct the variable costs per user from your ARPA. 예를 들어 ARPA가 100달러이고 사용자당 변동 비용이 10달러인 경우 공헌 이익은 90달러가 됩니다.
  5. Divide your total fixed costs by the contribution margin per user. For instance, you would need 111 users to break even if you had $10,000 in fixed expenditures and a $90 contribution margin.

참고: Fixed expenditures unrelated to user service, such as marketing and sales expenses, are not included in these estimates. For a precise break-even analysis, ensure all business expenses are thoroughly evaluated.

 

SaaS Break-Even Point = SaaS Break-Even Point = Fixed Costs / (ARPA – Variable Costs Per User)

SaaS 손익분기점 이해하기

Ioana Grigorescu

2025년 1월 8일

What is the SaaS Break-Even Point?

SaaS 회사의 총 수익과 총 비용이 정확히 같아지는 시점이 바로 SaaS Break-Even Point입니다. 이 단계에서 사업은 손실에서 이익으로 전환될 가능성이 있습니다. 이 임계값을 결정하려면 고정 비용을 사용자당 수입과 사용자당 변동 비용의 차이로 나누면 됩니다.

  • 계획을 개선하려면 수익이 비용과 같아지는 시점을 파악하여 수익성을 예측하십시오.

     

  • 가격 및 비용 구조를 확인하려면 손익분기점을 사용하여 재정적 타당성을 평가하십시오.

     

  • Projecting the period to financial stability during launches can help guide expansion strategy.

Practical Examples of SaaS Break-Even Point Calculations

  • 예시 1: A small SaaS business with initial costs of $50,000 and a monthly revenue of $5,000 would need to calculate their break-even point. Assuming constant costs and revenues, the break-even point would be at 10 months, as $50,000 / $5,000 = 10.
  • 예시 2: Consider a SaaS company that spends $100,000 on development and earns $10,000 monthly from subscriptions. To find the break-even point, divide the total investment by monthly earnings. Thus, break-even is reached in 10 months, as $100,000 / $10,000 = 10.
  • 예시 3: A SaaS startup spends $30,000 on marketing and gains 500 new customers who each pay a subscription of $20 per month. The break-even point can be calculated by dividing the total marketing costs by the monthly income from the new subscribers, so $30,000 / ($20 * 500) = 3 months.
기간 총 수익 총비용 Profit/Loss Cumulative Profit/Loss 수익 변화 비용 변동 Profit/Loss Change
1개월 $50,000 $70,000 -$20,000 -$20,000 N/A N/A N/A
2개월 $80,000 $75,000 $5,000 -$15,000 +60% +7% +125%
3개월 차 $120,000 $80,000 $40,000 $25,000 +50% +6.67% +700%

SaaS Break-Even Point = $80,000 / ($150 – $20) = $615.38

Different Ways to Calculate SaaS Break-Even Point

  • Unit-Based Break-Even Point: Considers the number of units (e.g., subscriptions) needed to be sold to cover costs. Ideal for setting sales targets.
  • 수익 기반 손익분기점: 모든 비용을 충당하는 데 필요한 총 수익에 초점을 맞춥니다. 재무 계획에 필수적입니다.
  • 시간 기반 손익분기점: 수익성에 도달하는 데 필요한 시간을 계산합니다. 투자자 관계 및 전략적 계획에 중요합니다.
  • 고객 기반 손익분기점: Highlights the number of customers needed to break even. Useful for marketing strategies.

How to Improve Your SaaS Break-Even Point

  • Raise Your Prices Strategically: Examine your present prices and think about making small adjustments. Your break-even point can be considerably raised with a minor adjustment.
  • Examine Your Expenses: Analyze your spending, particularly in marketing and cloud services. Find areas where expenses can be cut without compromising support or quality.
  • Boost Lead Generation: To increase lead acquisition, concentrate on enhancing your SEO and putting focused marketing initiatives into action.
  • 고객 유지율 증가: Create a customer success program that helps you retain current clients and solicits their opinions, which will raise their lifetime value and raise your break-even point.
  • Simplify the Onboarding Process: More effective client onboarding and retention may result from making videos and guidelines simpler to grasp.

 

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