What are SaaS Sales Battle Cards?  

SaaS Sales Battle Cards are internal documents designed to support the sales team throughout the selling process. The cards include topics for discussion, data on competitors, and techniques for managing customer objections. 

Sales battle cards in SaaS are tools that give sales representatives easy access to important competitive information and help them to prepare for sales meetings, handle objections, and present their product favorably.  

Volgens Aircover.ai, high-quality battle cards increase win rates by highlighting important weaknesses and the unique selling points of the product. 

A SaaS Sales Battle Card should include: 

• A product overview that presents information regarding the software’s capabilities, its possible benefits, and its USPs within a limited timeframe. 
• Market analysis, meaning creating customer profiles and understanding their challenges, potentially informing the development of sales strategies. 
• Competitive analysis, monitoring how your SaaS product compares with competitor solutions. 

Here is a step-by-step process to create SaaS battle cards:  

1. Creëer customer avatars and align the card with the sales process.  
2. Gather internal and external intelligence on competitors, focusing on their weaknesses and your strengths  
3. Integrate the battle card with your CRM, merge relevant data, and update it regularly with the most recent product information and offers.  
4. Ask the sales team to review the battle cards, ensuring they are practical and valuable. 

Here are some best practices for keeping your SaaS battle cards current:  

• Regularly update your SaaS sales battle cards to reflect changes in your product, services, and the market landscape.  
• Equip sales teams with information relevant to competitive product offerings.  
• Schedule regular reviews of your battle cards to ensure they are accurate. If, for example, a competitor releases a new feature, be the first to adjust the battle card with some lines on how your product compares to that feature.