SaaS Average Contract Length (ACL) Calculator

Think of SaaS average contract length (ACL) as the mobile phone contract. A more extented period generally indicates a customer’s high level of commitment and stability in terms of income, which is valid in the SaaS industry as well. 

  • Obraz mozaikowy

    Consistent Income

    Longer contracts provide a stable revenue flow, enabling easier budgeting.

  • Obraz mozaikowy

    Higher Customer Retention

    Customers in longer contracts are more likely to be satisfied and less likely to churn.

  • Obraz mozaikowy

    Better Resource Allocation

    Insight into contract lengths helps in forecasting resource needs and allocation.

📊 Input Values

📈 Results

SaaS Average Contract Length (ACL)

0.00 months
Sum of Contract Lengths: 0 months
Total Contracts: 0
The Average Contract Length (ACL) is calculated by dividing the sum of all contract lengths by the total number of contracts. This metric helps understand the typical duration of customer commitments.

How to Calculate SaaS Average Contract Length (ACL)

Follow these steps to calculate your SaaS average contract length(ACL): 

  1. Determine the length of each contract. This is the period for which your customer has agreed to use your services. It could be in months or years; ensure you’re consistent across all contracts. For example, one customer might have a 12-month contract, while another might have a 24-month contract.
  2. Sum the length of all contracts. Add up the contract lengths you identified in Step 1. For example, if you have three contracts with lengths of 12, 24, and 12 months, the sum would be 48 months. This gives you the total duration of all contracts.
  3. Count the total number of contracts. This is simply the number of individual contracts you are including in your calculation. If you added three contract lengths in the previous step, your total number of contracts is three. This includes all active contracts during the period you’re analyzing.
  4. Divide the sum of contract lengths by the total number of contracts. This involves dividing the result from Step 2 by the result from Step 3. This will give you the average length of your contracts. Using our previous example, divide 48 months by 3 contracts, which equals an average contract length of 16 months.

SaaS Average Contract Length (ACL) = Sum of all Contract Lengths / Total Number of Contracts

Understanding SaaS Average Contract Length (ACL)

Ioana Grigorescu

grudzień 17, 2024

What is Average Contract Length in SaaS?

the Average Contract Length (ACL) in SaaS refers to the average duration customers use a software.

This metric is determined by summing up the durations of all customer contracts. A longer ACL suggests strong customer loyalty and a stable revenue stream for the business.

  • Predict financial outcomes by analyzing contract durations which aid in financial planning.

  • Optimize pricing strategies by understanding commitment lengths to improve resource allocation.

  • Assess product-market fit by monitoring contract lengths, thereby guiding enhancements to ensure long-term value.

Practical Examples of SaaS Average Contract Length

  • Example 1: A company with 150 contracts totaling 360 months has an Average Contract Length of 2.4 months (360 months / 150 contracts). This calculation gives a quick overview of the duration of contracts. Shorter ACLs might indicate a need for longer term agreements.
  • Example 2: In a recent deal, a SaaS company signed up 5 new accounts: 2 yearly, 1 biennial, and 2 quarterly. Converting these to months (24, 24, 12, 6, 6) and calculating the average results in an ACL of 14.4 months. This metric helps the company determine stability and client retention trends.
  • Example 3: If a SaaS company has 50 contracts with some on different timelines (20 annual, 10 quarterly, 20 monthly), their total contract lengths sum up to 270 months. The Average Contract Length is then calculated as 5.4 months (270 / 50). This figure helps predict future revenue and understand client commitment levels.
Period Total Contract Value (TCV) Number of Contracts Average Contract Length (ACL) ACL Change ACL Change (%)
Q1 2023 $500,000 50 10 months
Q2 2023 $600,000 55 10.9 months +0.9 months +9.0%
Q3 2023 $750,000 65 11.5 months +0.6 months +5.5%

This table shows a sample of a SaaS company’s Average Contract Length (ACL) over three quarters. The data includes the total contract value, the number of contracts, the calculated ACL, the period-over-period change in ACL, and the percentage change. The trend shows a positive increase in ACL, indicating that the company is succeeding in longer-term contracts.

ACL = (12 months * 100) / 100 = 12 months

Different Ways to Calculate Average Contract Length (ACL)

  • Simple Average Contract Length: This method calculates the average of all contract lengths within a group. It provides a general idea of the median duration of contracts.
  • Weighted Average Contract Length: This approach uses the contract values as weights to determine the average. It is especially useful for assessing the influence of larger contracts on the overall average.
  • Average Contract Length by Cohort: This calculation averages the contract lengths of customers acquired in the same period. It is beneficial for analyzing trends in contract duration over time or across different customer segments.
  • Average Contract Length by Tier: This method averages the lengths of contracts across different subscription tiers, helping in understanding the retention across various pricing levels.

How to Improve Your SaaS Average Contract Length (ACL)

  • Understand and comply with the privacy policies of the email marketing platforms you use. This ensures you respect customer data and build trust.
  • Review the handling of personal information collected through these platforms to ensure your practices meet legal standards.
  • Utilize collected information responsibly for marketing purposes to maintain customer relationships without infringing on privacy rights.
  • Ensure transparency with third-party disclosures by clearly communicating to your users how their data may be used beyond your primary service.
  • Implement robust data management practices to securely store and process personal information, safeguarding against unauthorized access.
  • Maintain open channels for user communication regarding their rights to access and amend their personal data, enhancing customer confidence and loyalty.

Gotowy do rozpoczęcia?

Byliśmy na Twoim miejscu. Podziel się z nami swoimi globalnymi marzeniami, a my wykorzystamy nasze 18-letnie doświadczenie, aby pomóc Ci je zrealizować.

Porozmawiaj z ekspertem
Obraz mozaikowy
pl_PLPolski