PayPro Dynamic Pricing Case Study

19.12.2013

PayPro Dynamic Pricing Case Study

PayPro Global, a leading international ecommerce provider to sell software and digital goods online, announced today the release of Case Study featuring a success story of efficient personalized pricing for multiple products executed through dynamic pricing. The case study is available to download free of charge at PayPro Global, a leading international ecommerce provider to sell software and digital goods online, announced today the release of Case Study featuring a success story of efficient personalized pricing for multiple products executed through dynamic pricing. The case study is available to download free of charge Here

Dynamic pricing is the best practice of price assignment for multiple products depending on the customer’s behavior or needs in real time manner. This feature resolves a quite common challenges faced by e-businesses – obtaining time-saving price management with automated easy-to-use price setup for multiple products, swiftly adapting to an aggressively competitive environment. The case study demonstrates how dynamic pricing feature lead CoolUtils to the following results:

The white paper shares insight on today’s evolving consumer behavior and provides best practices to help software marketers craft successful communication strategies with prospects that help produce more sales qualified leads, such as:

  • Actualizing license schemes according to consumer needs;
  • Operating with pricing of after-sale services and upgrades for products just in a few clicks;
  • Easily assigning up-to-date prices based on the market offer.

Dynamic pricing feature is a block of dynamic settings developed especially for personalized product data application: price per currency, product name, product description, discount in percentage value. After dynamic data is applied, an encrypted order page link with already included personalized price is generated automatically.

Dynamic pricing can be applied in the following cases:

  • Promotions: giving shoppers beneficial offers during holiday season, presenting a new upcoming product via beta versions;
  • Special offers: propose an advantageous deal via discounted upgrades, add-ons or extensions, follow-up leads with discounted special offers;
  • Personalized product packages/bundles: offering shoppers a wide selection of unique products, for example icon sets or add-on bundles.

The benefits of setting up flexible prices through dynamic pricing feature are:

  • Time-saving: saves up to three quarters of time on average
  • Secure: encrypted link with ineditable price
  • Strategic: prices can be updated easily according to the competition offers
  • Easy to set up: three simple steps of setting up the feature
  • Reliable: doesn’t affect customer experience during shopping

“Nowadays, all ecommerce solution providers are very similar to each other. We’ve worked with many of them, and can easily distinguish PayPro from others because of their great support service and cooperative work. Before using PayPro EasyCommerce, product pricing was very inconvenient, unreliable and time-consuming. Now with the help of dynamic pricing we can set up prices for our numerous products, upgrades and discounts just in a few clicks.” – Olga Lapshinova – Founder of Softplicity (CoolUtils)

The case study describes a secure and efficient management of CoolUtils product pricing with the help of simple and time-saving settings. The document is available for download absolutely free of charge Here

About PayPro Global

Founded in 2006, PayPro Global Inc. develops and hosts a flexible eCommerce platform to sell software, SaaS and cloud services. PayPro Global’s mission is to deliver innovative solutions that help company’s partners optimize conversion, increase shopping cart value and improve sales. The platform supports global payments, regional currencies, local payment methods and multilingual checkout. The company also offers software enterprises state-of-the-art licensing, activation and anti-piracy protection for their applications.

PayPro Global Inc is headquartered in Toronto, Canada, with development centers in Ramat Gan, Israel and regional offices in New York, USA, and London, UK.