Breakthrough Marketing. Pop-up Cross-sell

02.12.2013

PayPro Global, a leading international eCommerce provider to sell software and digital goods online, announced today the release of Case Study featuring a success story that resulted from a smart use of innovative PayPro Pop-up cross-sell feature. The case study is available to download free of charge Here

At its core, pop-up cross-sell feature is designed to offer additional products to customers in an elegant and risk-free manner after the purchase was already submitted. This feature addresses the common problem faced by many online software vendors – the lack of penetration of additional products available on offer. Traditional cross-selling campaigns deliver quite mediocre results and campaigns that are too aggressive can result in shopping cart abandonment. The case study describes how this particular feature helped SmartTweak Software achieve the following results:

  • Obtain impressively high scores in sales volumes (up to 48% increase)
  • Reach outstanding recognition of the products participating in the campaign
  • Achieve overall customer satisfaction

Pop-up cross-sell is a floating message that displays an additional product offer. Vendors have the ability to customize the design of the message, its copy, as well as have the ability to include discounts and special offers. Pop-up cross-sell feature is an efficient way to promote additional products, bundles, add-ons or any complementary products during the checkout process without a risk of increasing shopping cart abandonment. Some of the key benefits of this feature are:

  • Proven increase in sales volumes (much higher than any traditional cross-selling campaign)
  • Elegantly designed layout
  • No risk of losing customer’s interest in the main product
  • Reduced shopping cart abandonment
  • Full customization of the pop-ups, including design, product display and copy to achieve the best results.

“By using PayPro EasyCommerce and following suggestions from their experienced team, we’ve managed to double our sales, reduce cart abandonment and increase secondary product awareness to the next level. We highly recommend PayPro when it comes to shopping cart value and conversion rate improvement,” said Yuri Voznyuk, Founder of Smarttweak Software

The case study features a detailed description of SmartTweak’s strategy that helped them achieve an increase of 48% in sales volumes. The document is available for download absolutely free of charge Here

About PayPro Global

Founded in 2006, PayPro Global Inc. develops and hosts a flexible eCommerce platform to sell software, SaaS and cloud services. PayPro Global’s mission is to deliver innovative solutions that help company’s partners optimize conversion, increase shopping cart value and improve sales. The platform supports global payments, regional currencies, local payment methods and multilingual checkout. The company also offers software enterprises state-of-the-art licensing, activation and anti-piracy protection for their applications.

PayPro Global Inc is headquartered in Toronto, Canada, with development centers in Ramat Gan, Israel and regional offices in New York, USA, and London, UK.