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How to Implement Payment Orchestration for Your SaaS

Autor: Marta Poprotska, Gerente de Comunidade de Mídias Sociais

Revisado por: George Ploaie, Diretor de Operações (COO)

Para implement payment orchestration for your SaaS company, you need to integrate and manage different payment providers and methods into a single, unified platform. This is necessary because as a SaaS company grows globally, the number of systems in place to perform transactions, meet regulatory requirements, and accommodate local payment methods keeps increasing in amount and effectiveness.

 

Applying this strategy will allow you to adopt a single payment infrastructure, which will enhance your agility, increase the amount of revenue, and provide an easy way of checking out for customers everywhere.

Etapa 1

Define Core Business Objectives and Current Pain Points

Identify which are the main reasons for implementing a Payment Orchestration Platform (POP) and the problems associated with the payment processes at the moment.

 

Before giving the option of selecting a platform, it is necessary to clearly define what success means to your SaaS business. This process involves the identification of the areas within your business where the payment processes are creating friction and losing revenue, which in this way directs your strategy and the selection of the platform.

 

To clarify your direction, begin by going over all the strategic areas where the payment activities are carried out:

 

  • Operational Agility: Define how many unique payment gateways and PSPs are being used. Investigate if there are any activities being done manually by IT and finance teams for reconciliation. Your goal is to have all the processes organized and to reduce the amount of time and money devoted to activities that are not productive. 
  • Eficiência de custos: Analyze your expenditure on transaction costs across all regions being served. The challenge is to introduce smart routing to reduce costs, so check if you are leveraging local acquiring or cross-border savings effectively.
  • Transaction Success: Review your failed transaction rate and identify the primary reasons (such as processor issues, fraud, soft declines). Attention should be given to payment acceptance rates and revenue recovery processes. 
  • Experiência do Cliente: Investigate if key local Métodos de Pagamento are absent in target expansion markets, and assess the speed and consistency of the checkout process. In this way, focus is directed toward checkout speed and the provision of multiple payment options.
Observação

Financial teams often allocate a significant portion of their time, potentially up to 30%, to financial processing and reconciliation involving account and balance management across various systems.

Um(a) centralized POP can address this problem through standardization and consolidation of data management.

Free SaaS Payment Orchestration Checklist

Get your detailed checklist to successfully implement payment orchestration for your SaaS platform.

  • Marca de verificação

    Strategic payment setup

  • Marca de verificação

    Integração de API

  • Marca de verificação

    Failover logic configuration

  • Marca de verificação

    Compliance and security verification

  • Marca de verificação

    Post-launch optimization

Get Free Checklist
Etapa 2

Select a Scalable and Vendor-Agnostic Orchestration Solution

Look for a POP that offers high scalability, a modular architecture, and the ability to integrate various payment processes without vendor lock-in. 

 

The platform you select should be capable of supporting your growth, handling a wide range of software configurations as your SaaS expands globally. Seek a solution that will enable easy integration with different systems, and then simply add new gateways or payment providers without investing a lot of time in internal development.

escalabilidade is defined as the ease with which the system performs better when more transactions are added and new markets are entered.

 

When looking for a potential solution, prefer the following features: 

  • Vendor-Agnostic Architecture: It can raise negotiation options and decrease sole provider dependency. This architecture facilitates load balancing and traffic routing to a processor selected by performance criteria.
  • Modular Solution: A modular approach allows technical payments to work with varied payment methods and modelos de assinatura,, potentially minimizing the requirement to rebuild the system entirely as the business grows.
  • Automated Subscription Management: Search automated functions for faturamento recorrente, gestão de dunning (retries), and proration for upgrades/downgrades in the SaaS suite (these are basic, non-negotiable functions for a SaaS). The presence of integrated retry policies on platforms can help with the occurrence of payment failures and potential revenue retention. 
Como a PayPro Global pode ajudar

In terms of advanced growth strategy, PayPro Global provides a unified payment ecosystem that includes many payment methods, fraud prevention tools, and gerenciamento de assinaturas features through one API. This facilitates the utilization of a complex infrastructure by outsourcing activities that can be resource-intensive.

Free SaaS Payment Orchestration Checklist

Get your detailed checklist to successfully implement payment orchestration for your SaaS platform.

  • Marca de verificação

    Strategic payment setup

  • Marca de verificação

    Integração de API

  • Marca de verificação

    Failover logic configuration

  • Marca de verificação

    Compliance and security verification

  • Marca de verificação

    Post-launch optimization

Get Free Checklist
Etapa 3

Implement the Unified API and Centralize Data Management

Incorporate your checkout process with the help of the platform’s single API and configure the system to integrate all the transaction and customer data.

 

The orchestration platform acts as a bridge between your application and the entire ecosystem of payments. Rather than having to integrate with multiple payment gateways and processors, you integrate once with the POP. This kind of integration is very important in reducing technical debt and the cost of maintenance in the long run.

 

Make sure that your integration includes all the relevant payment and subscription information (such as customer ID, subscription level, and billing period) to the platform. 

Dica

When integrating, consider only the aspect of tokenização. The POP should take over the safe storage of sensitive cardholder data, relieving your SaaS of the expensive and burdensome effort and cost of complying with the full conformidade com o PCI DSS

Observação

o centralized data is a prerequisite to any optimization strategy. The aggregation of payment data into one unit allows for the conversion of information, which may then be applied to various purposes.

As an example, a merchant who is using a unified system easily concludes that Brazilians’ cards fail more often when processed through PSP ‘A’ on weekends, while cards from Germany work well when processed through PSP ‘B’ due to local acquiring relationships.

This level of insight (impossible when using dispersed systems) allows you to enhance your growth strategies.

Free SaaS Payment Orchestration Checklist

Get your detailed checklist to successfully implement payment orchestration for your SaaS platform.

  • Marca de verificação

    Strategic payment setup

  • Marca de verificação

    Integração de API

  • Marca de verificação

    Failover logic configuration

  • Marca de verificação

    Compliance and security verification

  • Marca de verificação

    Post-launch optimization

Get Free Checklist
Etapa 4

Configure Dynamic and Smart Routing Rules

Criar rules for an automated routing process to redirect transactions based on a set of criteria, to enhance authorization rates and reduce costs.

 

Roteamento inteligente is a key feature of payment orchestration. It is designed to select a payment card from the available options based on factors such as cost, performance, and fraud protection when a customer initiates a payment.

 

o failover mechanism, which allows repeating a failed operation using a different card, is a significant component.

 

The creation of a routing rule should take into account several factors, based on your main goals:

  1. Otimização de custos: Route card transactions to the acquirer that charges the lowest processing fees for that specific card and country.
  2. Performance Priority: Route based on the average approval rates of the customer’s region or the highest approval rate available in the current market.
  3. Local Acquiring: Route to local banks to process payments to enhance the probability of the transaction being approved and to potentially reduce cross-border payment taxas.
Dica

The configuration of these routing rules is a user-dependent process, demanding time and a certain level of expertise. Opting for a platform with a visual rule-building interface can be an alternative to projects where coding is necessary for routing setup.

Free SaaS Payment Orchestration Checklist

Get your detailed checklist to successfully implement payment orchestration for your SaaS platform.

  • Marca de verificação

    Strategic payment setup

  • Marca de verificação

    Integração de API

  • Marca de verificação

    Failover logic configuration

  • Marca de verificação

    Compliance and security verification

  • Marca de verificação

    Post-launch optimization

Get Free Checklist
Etapa 5

Compliance, Security, and Fraud Prevention

The POP’s unified security tools can enhance global regulatory compliance and fraud protection measures for transactions.

 

Opening new markets means also compliance with the various regulations, including the Payment Card Industry Data Security Standard (PCI DSS) and region-specific data privacy laws like the GDPR. A unified orchestration platform helps in avoiding the issue of following different rules and methods for different payment methods.

 

  • Security Focus: Ensure the platform where cardholder data is stored and processed is optimized to conform with the requirements of the PCI DSS standard. This will reduce your liability and related expenses.  
  • Fraud Advantage: A unified system is better than a distributed one. It gives the ability to see all the payment information in one place, which allows the creation of effective algorithms for monitoring processes, to identify the mistakes quickly, and to apply effective anti-fraud measures.
Observação

Com 71% of companies expecting more strict compliance requirements in the future, it is important to choose a platform that allows for easy management of data and the generation of compliance reports across different jurisdictions. This is the only way to grow your business safely without getting slowed down by red tape.  For Imposto sobre vendas de SaaS, uma solução Merchant of Record can take away this burden.

Free SaaS Payment Orchestration Checklist

Get your detailed checklist to successfully implement payment orchestration for your SaaS platform.

  • Marca de verificação

    Strategic payment setup

  • Marca de verificação

    Integração de API

  • Marca de verificação

    Failover logic configuration

  • Marca de verificação

    Compliance and security verification

  • Marca de verificação

    Post-launch optimization

Get Free Checklist
Etapa 6

Test, Deploy, and Establish a Feedback Loop for Iteration

Conduct testing in a sandbox, then deploy the solution, and set up a continuous data-driven feedback loop for optimization. 

 

Before giving a product thumbs up and going live, there is a need for thorough testing. This involves testing the product in actual situations that simulate real-world conditions and identifying any issues that may arise.

Following deployment, platform analytics should be utilized to inform process refinement efforts.

 

 

Etapa

Actionable Detail

Optimization Goal

Teste

Simulate peak transaction volumes, test failover/dynamic routing logic, and confirm all local payment methods function correctly.

Avoid costly mistakes and delays in launching your project by addressing potential issues early on. 

Deployment

Roll out the solution regionally or to a small customer segment first (A/B testing) to monitor real-world authorization rates.

Minimize disruption and validate performance improvements against the old system.

Iteração

Review daily reports on transaction success rates by PSP, currency, and region. Adjust routing rules based on performance data every 30 days.

Maintain optimal performance, as customer preferences and PSP efficiency constantly evolve.

Dica

Look for a platform that offers built-in retry functionality for subscriptions. This should allow the system to automatically attempt to charge the card again at optimal times and frequencies, which is very important for SaaS revenue retention. 

To get the most out of your payment system, it needs to stay updated. By constantly doing so with new data and trends, the system will ensure your payment orchestration process stays reliable over time.

Conclusão

To grow your SaaS business globally, you should consider including payment orchestration in your tools. This approach, based on an API with unified and dynamic routing, is designed to simplify the payment processes in foreign markets and reduce operational costs. Centralizing the data e prioritizing the recovery of revenue, the business gains the flexibility and the capability to grow quickly, to improve the experience with customers, and to enhance the success of the payments worldwide.

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