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SaaS Net MRR Churn measures the total change in your recurring income from your customer base over a given time frame. It considers revenue received from expansions and upgrades as well as revenue lost from cancellations and downgrades (churn).

Think of Net Revenue Retention (NRR) as a way to measure how well a SaaS business keeps the reveue earned from existing clients; the higher the percentage, the less revenue you’re losing and the better your business is retaining and growing its customer base.

Think of the SaaS Growth Rate as a measure of how fast a company’s revenue revenue is increasing. A high growth rate signifies that the SaaS business is expanding rapidly within its industry, attracting, acquiring and retaining customers.