What Is a Sales Tech Stack?

销售技术堆栈是销售团队用来帮助完成不同任务的工具集合。该堆栈可以定义为一个工具箱。此工具箱中的每个工具都专为特定任务而设计。

技术工具用于自动化任务和操作。例如，可以使用技术收集客户行为数据，并轻松获得见解。该工具的功能可以比作多个持续运行的助手。

大多数销售堆栈包括一个CRM（客户关系管理系统）、一个销售互动平台和一些销售情报工具。

选择最适合您业务的堆栈需要了解具体需求和预算。品牌可以使用一系列工具来为其销售流程构建堆栈。

理想的销售堆栈是一个与企业特定需求和目标完美契合的平台。以下是大多数成功堆栈的共同特点： 

• Integration: 销售堆栈中的工具应具有提供无缝工作流程、数据共享和自动化的能力。
• Ease of use: There should be an ease of use, with teams not requiring additional expertise to use tools effectively.
• 可扩展性： With business growth, tech sales changes may be considered.

For illustration, a new business could start with a simple CRM and a few basic tools, while a larger brand would need a complex stack with specialized tools for different stages of the SaaS sales process.

A business’s financial performance may be influenced by the selection of sales technology tools. Therefore, the choice of these tools is considered important. There is a simplified approach to this, however:

1. 明确您的需求： 确定在以下方面最大的挑战是什么 SaaS 销售流程。 探索哪些领域可以通过技术改进。
2. 研究： Identify and work with tools addressing the specific needs and budget of your business.
3. Demo and trial: 免费试用 and demos are often offered by many software providers. These can be used by businesses to test tools before committing.
4. Get feedback: 应采纳销售团队的反馈，并将其纳入他们认为有用的工具的使用中。

销售工具集成可能会提高效率和工作流程。以下是一些需要考虑的关键集成：

• CRM and Email Marketing: 应探索潜在客户培养和个性化电子邮件营销活动的自动化。 
• 销售互动和日历： 会议安排和提醒自动化。 
• 销售情报和LinkedIn： 团队可以获得关于社交销售和潜在客户开发的潜在见解。
• Conversation Intelligence and CRM: An automatic logging of call data and CRM insights leveraged for customer interactions. 

Businesses, for instance, can potentially track campaigns with the most leads and deals by integrating a business CRM and email marketing tool.

The cost of a sales tech stack depends mostly on the size of the team, and the choice of tools and features needed. 

• Small businesses: Companies could be offered free and low-priced options.
• Enterprises: An investment into more sophisticated plans might come with higher price points.