SaaS Click-Through Rate (CTR) Calculator

如何计算 SaaS 点击率 (CTR)

要计算您的 SaaS 点击率，请按照以下步骤操作：

确定点击次数。 This is how many times people have clicked on your link or advertisement overall. Usually, your analytics dashboards or SaaS marketing solutions have this information.
Determine the total impressions. This is the overall number of times your link or advertisement has appeared, whether or not it was clicked. This is also there in your SaaS marketing platform, much like click data.
Calculate the ratio of clicks to impressions. 例如，如果您在 10,000 次展示中获得了 500 次点击，则将 500 除以 10,000，结果为 0.05。
Take the outcome and multiply it by 100. Continuing with the example, 0.05 times 100 is 5. This provides you with the percentage representation of the SaaS Click-Through Rate (CTR). Your CTR in this case would be 5%.

SaaS Click-Through Rate (CTR)= (Number of Clicks / Number of Impressions) * 100

What is Click-Through Rate (CTR)?

诸如 点击率 (CTR) 计算的是在用户选择点击广告或链接以了解更多信息之前，广告或链接被展示的次数（即展示次数）。

点击率对于评估广告或链接在SaaS（软件即服务）环境中如何有效地吸引注意力并鼓励访客互动至关重要。较高的点击率表明浏览者认为内容有趣且相关。点击率的计算方法是用总点击次数除以总展示次数。

利用SaaS点击率（CTR）数据来寻找表现出色的渠道并增加收入。
利用来自SaaS点击率（CTR）衡量的数据驱动的见解来指导战略决策。
Optimize campaigns through incremental changes and A/B testing, using your SaaS Click-Through Rate (CTR).

示例 1: One thousand people were sent about a new function by an online SaaS company, and 150 of them clicked on the link. This produced a 15% click-through rate (CTR), demonstrating how well the email sparked interest in the feature.
示例 2: Five hundred users received an in-app message about a webinar, and seventy-five of them clicked the registration button. This demonstrated strong user interest in the webinar with a click-through rate (CTR) of 15%.
示例 3: An advertisement on a SaaS company’s blog garnered 5000 views, and 200 users clicked on the link to the landing page. With a click-through rate (CTR) of 4%, the advertisement successfully drove traffic to the website.

时间段	Impressions	点击次数	点击率 (CTR)	环比变化	趋势分析
第1个月	10,000	500	5.00%	–	Initial performance
第2个月	12,000	720	6.00%	+1.00%	正增长
第3个月	15,000	975	6.50%	+0.50%	Sustained growth

SaaS Click-Through Rate (CTR) = (975 / 15000) * 100 = 6.5%

Email CTR: Tracks clicks on links in emails, such the “Learn More” button on a product launch email, to determine how successful email marketing efforts are.
应用内消息点击率： 监控用户点击“开始教程”按钮的次数，以了解他们对SaaS平台应用内说明或入门课程的参与程度。
广告点击率： 衡量引导用户访问SaaS平台的广告点击次数，以确定广告的效果。
功能推广点击率： 统计“尝试新功能”链接的点击次数，以确定对新功能的兴趣。
着陆页点击率： 通过跟踪诸如“开始免费试用”按钮等行动号召功能的点击次数，衡量注册页面的成功率.

检查当前点击率： 使用分析工具监控来自各种渠道（如电子邮件、广告和应用内消息）的点击率。确定哪些渠道的点击率最低并对其进行排名。
Make Calls to Action (CTAs) more effective: Make sure calls to action (such as “Start Free Trial” and “Learn More”) are unambiguous, succinct, and action-oriented. Use your target audience to A/B test various button styles and CTA messages.
Improve Audience Targeting: Ensure the appropriate people are receiving pertinent messaging. Divide into groups based on interests, demography, and behavior. To increase relevance, evaluate and modify audience targeting across all platform等。
优化信息传递： 关注您的SaaS产品的优势，而不仅仅是其功能。简洁明了地强调价值。为了找出哪些内容更受欢迎，请尝试使用不同的标题和描述。.
增强视觉内容： To draw viewers in and increase the recall value of your content, use captivating pictures and videos. A/B test the effectiveness of landing pages, advertisements, and emails by adding pertinent images.
确保移动端优化： For a flawless user experience, make sure your landing pages and messages are responsive. Test your messaging across a range of browsers and mobile devices.