什么是企业SaaS？ 

Enterprise Software-as-a-Service (Enterprise SaaS) is a software business type that answers to the needs of large-scale organizations. These tailored platforms focus on streamlining complex workflows, addressing both specific department and industry-wide requirements.

In determining whether or not your product is suitable for the enterprise market, there are several aspects that need to be considered.

For one thing, you must monitor the functionality, customization, and security standards that large organizations require. Secondly, you need to consider the integration process between your service and existing enterprise infrastructure.

Thirdly, it is relevant to establish if the technology you are offering can respond to both present and future business and user base requirements.

Selling software solutions to enterprise companies comes with pros and cons.

First of all, it’s important to point out that within large-scale organizations, the decision-making process takes a long time, requiring resources for an extended period of time. This, of course, leads to an increase in the customer acquisition costs.

Secondly, there is the aspect of 数据安全. Enterprises are subject to rigorous audits, which means that their SaaS 合作伙伴 需要保持特定的安全级别并进行定期的合规性验证。

另一方面，与大型组织合作可以为软件开发商带来更高的每用户平均收入（ARPU）(每用户平均收入) 客户，同时还能获得品牌认可。 

真实案例 

• HubSpot：此企业级SaaS解决方案提供简化客户互动、销售运营或广告活动的功能。
• Clickup: This is a project management software that provides enterprise users with collaboration and operational productivity features.

Deciding between 垂直 SaaS 和 水平 SaaS when building your enterprise SaaS depends on several aspects. 

First of all, you need to consider your level of expertise within a specific industry. If you have extensive knowledge of a specific domain, vertical SaaS might be a better alternative. This SaaS business type offers niche solutions and address target needs. 

Secondly, keep in mind your business goals and check the market size. Horizontal SaaS delivers general-scope solutions, attracting a wider customer base. 

Thirdly, determine your product’s feature set. For vertical SaaS, your platform’s capabilities should target pacific requirements, whereas horizontal software will apply to different use cases. 

By analyzing these aspects, you will be able to decide which alternative is best for you.

Here is a breakdown of the advantages and risks of white labeling your enterprise SaaS solution: 

优点： 

• Increased brand reach：重新命名现有软件使公司能够在不同市场展示其产品。 
• 降低用户获取成本：广告和销售费用可能受到您与软件开发商合作条款的影响。 

风险

• 失去品牌控制权:  Deciding to use white-label software for your enterprise solution influences product advertising. 
• Conflict of interest: Your white-label collaborators can target the same market as the one you are also focused on.