财务管理
What is SaaS Revenue Backlog?
发布时间: 10 月 3, 2024
最后更新: 2024年10月4日
What is SaaS Revenue Backlog?
SaaS revenue backlog refers to the money that a company has not yet billed but that it has more or less ‘committed’ to earning based on existing contracts. This situation particularly applies to businesses that are subscription-based or those that are project-based, as revenue is earned over the duration of service delivery.
While revenue backlogs can help gauge the potential of future digital business opportunities and the overall health of the company, it is important to remember that these are just projections, and the actual outcomes may vary.
收入储备和递延收入之间有什么区别?
A revenue backlog refers to the estimated earnings to be realized, whereas deferred revenue refers to the income realized and received.
A revenue backlog, on the contrary, is a future revenue opportunity arising from copyright subscriptions, new investments, or the sale of equipment or services that have not yet been invoiced or recognized in the records following US GAAP and IAS.
Deferred revenue, on the other hand, refers to the amount paid for a product or service that has not yet been rendered. This income is recognized as revenue only on completing an underlying transaction, that is, on delivering the goods or services.
The major difference between the two relates to the timing with which the revenue backlog is anticipated. Whereas revenue backlog reflects the potential of making future earnings, deferred revenue is income hypothetically already earned and usually cash-based.
为什么收入储备对SaaS公司至关重要?
收入积压是 SaaS 业务中的一个重要组成部分,因为它考虑的是现有客户合同中尚未确认的收入。 收入积压之所以重要,是因为订阅模式的普及。
尽管组织可以大致了解其在一段时间内的收入情况,但在严格的会计实务中,只有在收到客户/某人的现金后才能确认收入。
收入积压仍然是提高开发者信誉、保证业务稳定和支持高效资源分配的关键。
跟踪收入储备的主要好处和挑战是什么?
监控收入积压对企业有显著优势,但也存在一些困难。 有必要理解这两方面,以便在积压管理方面做出正确的决策。
优点:
- 了解收入积压所显示的未来现金流入,有助于进行明智的资源分配和优化现金流管理。
- Reference to revenue backlogs based on potential sales can improve the reliability of 财务预测,但这可能也会因市场变化和其他因素而受到限制。
- 跟踪收入积压可以提醒企业注意那些流失风险较高的客户。
- 收入积压跟踪为企业提供了一种符合会计准则的方法,用于 收入确认.
缺点:
- 收入积压会带来各种潜在风险,从客户流失和行业波动到交付延迟。
- 为了确保分析的准确性,必须维护精确的收入积压数据,因为不一致会导致误解。
- The tracking of revenue backlogs is an area that calls for specific resources and processes.
收入储备如何影响收入目标的实现?
It is well known that revenue backlog is an important metric in achieving revenue goals. By estimating revenue backlog, SaaS businesses can evaluate the concentration risk of their customer base. This helps identify possible churning points where clients stop or reduce their contracts.
Revenue backlog measurement deals with identifying unearned committed revenue. This integration attempts to improve customer success and sales efforts through the integration of revenue backlog into customer-related processes. Depicting revenue backlogs in the appropriate management leads to truthful representation of the current and future state of the company.
Employing the described methods could potentially impact the likelihood of businesses reaching revenue goals; however, numerous other factors can also contribute to success.
Can you provide an example of Revenue Backlog classification?
一个收入积压分类的例子可以基于一个SaaS企业,该企业获得了一份价值12万美元、为期12个月的合同。 在这种情况下,公司的积压将包含合同的全部金额,即12万美元。 这个积压还可以根据客户、合同规模或时间进行进一步细分,以评估风险并发现增长机会。
例如,假设一个客户注册了一个价值1200美元的一年期计划,并每月分期付款。 在支付第一笔分期付款后,由于这种安排,会产生1100美元的收入积压。 一家拥有12万美元、为期12个月合同的SaaS公司,假设所有服务都按计划提供,现有合同的收入积压为21万美元。
结论
SaaS收入积压是衡量订阅型企业未来业绩和前景的重要指标。 它表明已做出承诺的未来价值,并具有许多其他用途,例如评估风险、收入潜力和客户表现。
有效地管理积压允许公司做出关键决策,以保证收入增长的可持续性和长期的成功。