什么是SaaS的价值实现时间（TTV）？

价值实现时间，或SaaS TTV，是指客户最初看到SaaS产品预期收益所需的时间。由于它对客户满意度和留存率有重大影响，因此是一个至关重要的指标。早期感知价值与客户留存率相关。因此，较短的TTV通常与更高的用户留存率和更低的客户流失率相关。尽管这在不同行业和产品类型之间可能差异很大，但SaaS企业的平均TTV约为一天、十二小时和二十三分钟。 

Effective Time-to-value (TTV) measurement is essential for SaaS companies to comprehend customer onboarding procedures and pinpoint areas needing development. A combination of integrated analytics and specialized third-party solutions can do this. The time it takes for a client to have their first “aha” moment, the time until a customer surpasses their expected value (TTEV), and the general satisfaction with the rate at which desired results are attained are important indicators to gauge TTV. 

Targeting distinct consumer categories and improving the onboarding procedure to maximize TTV for diverse customer profiles are made possible by 细分 在专业分析平台中发现的功能。

以下是如何计算 SaaS TTV（价值实现时间）以及所涉及的重要组成部分的解释，尽管没有一个普遍适用的公式：

计算 TTV 的关键步骤

• 定义“价值”

• “价值”对于您的产品以及您的客户期望而言是独一无二的。
• Examples include finishing a crucial activity, reaching a particular goal, merging with another tool, or having an “aha” moment.

• 确定起始点：

时钟何时开始计时？典型的选择包括：

• 购买或注册的时间
• 入职流程开始
• 首次登录

• Find the End Point:

• The customer reaches the “value” you specified at this point.
• It could entail monitoring user behavior, reaching milestones, or even conducting consumer surveys. 

• Measure the duration 

• 确定起始位置和结束位置之间经过了多少时间。这就是您的TTV。 

示例： 

假设您有一个用于项目管理的SaaS工具。您将“价值”定义为用户添加团队成员并成功完成他们的第一个项目。

• 起始点：用户创建一个帐户。
• 结束点：用户添加至少一名团队成员并建立一个项目。
• 衡量标准：您跟踪注册后完成这些任务所需的时间。

A SaaS product’s optimal Time to Value (TTV) can vary greatly based on a number of variables, such as the complexity of the product, the customer’s current systems, and the necessary onboarding and training procedure.

TTV is typically longer for products that need a lot of user onboarding, training, or complex system transfers, but it can be shorter for products like CRM & Sales tools with simple onboarding procedures. 

For example, compared to a more straightforward project management tool, enterprise resource planning (ERP) software usually has a lengthier TTV due to its complex setup and integration needs. Therefore, when choosing the optimal TTV, it’s critical to consider the unique features of your SaaS product and customer. 

Because of the intricacy of the customer experience, the necessity of efficient onboarding and training, and the need to match procedures with client objectives and specifications, measuring and monitoring SaaS TTV can be difficult. 

Transitioning to self-service onboarding and product-led growth models for complex solutions can potentially lead to increased complexities and challenges, requiring careful consideration and planning. 

A comprehensive review of systems and data transfers should prioritize the impact on TTV and minimize potential detrimental effects on 客户留存. 

提升SaaS的价值实现时间（TTV）需要一个包含多种策略的多维度方法。简化用户旅程并降低摩擦需要优化入职流程。 

确保导航简单直接并简化用户界面对于使用户能够快速理解所提供的价值至关重要。企业可以通过在注册时提供即时价值来展示可衡量的成果并鼓励持续参与。TTV的增加可能部分归因于对详细的客户教育计划和需求生成渠道优化的投资。