什么是SaaS基于价值的定价？

SaaS（软件即服务）的基于价值的定价是一种货币化策略，它根据用户获得的价值来设定产品的价值，而不是生产成本或竞争对手的成本。 

为了找到正确的定价点，电子商务开发人员应确定产品如何改善用户的工作流程和业务成果。 重要的是要确定可衡量的收益。 

Salesforce，一款知名的客户关系管理（CRM）软件，就采用了这种策略。 

Salesforce的不同定价层级展示了用户获得的不断增加的功能访问权限。 

较低价格的层级简化了核心销售流程，而较高价格的层级则提供额外的功能，如分析或自动化。

SaaS value-based pricing emphasizes the customer’s perspective, whereas 成本加成定价 looks mainly at production expenses. This difference in approach allows value-based monetization to validate premium pricing if the product offers significant gain.

Take into account these aspects while determining whether this monetization method is appropriate for your SaaS product.
First you need to look at product type. Solutions with quantifiable benefits are suitable candidates.
Next, consider the target market. Value-based pricing functions when the intended audience understands the USP (unique selling proposition) right away.
Additionally, look into business objectives. SaaS products are an appropriate option for value-based pricing.

要确定您SaaS产品的价值，您首先需要进行客户调研。您可以通过调查、用户访谈和焦点小组来识别客户的挑战以及您的品牌可以解决这些挑战的方式。 

一旦您确定了您的产品带来的改进，您应该将其转化为切实的利益，如收入增长、更高的效率或成本节约。

Value-based pricing is a strategy that can influence customer experiences. For instance, if users believe they are fairly charged for a product or service, they’ll remain by the company’s side. 

Additionally, once your clients understand that your services can affect their operations, they will continue purchasing products, impacting their customer lifetime value (CLV). 

Moreover, when employing this strategy, your offering is changing status, going from service to solution.

To figure out if your SaaS product requires value-based pricing, consider the following questions: 

• Does my product offer tangible and measurable value points? 
• Do I have a thorough understanding of my target audience and their needs? 
• 我是否应该采用一种灵活的定价策略，该策略需要根据用户反馈进行调整？