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如何为 SaaS 设置隐私政策

发布时间: 2024年9月19日

最后更新: 2024年12月6日

To foster trust with users and comply with all regulations, develop a strong privacy policy for your SaaS platform. Your policy is a legal document that should summarize how you will collect, use, store and share user data.

 

Follow these step-by-step instructions to establish transparency which will give your users’ confidence that their data is being handled responsibly.

步骤 1

Identify Data Protection Laws

With data protection best practices and laws evolving so often, you need to be assertive to prevent disruptions to your SaaS business. You can start by answering these questions:  

 

您的目标受众位于哪里? 不同地区有不同的数据保护法律。例如,《加州消费者隐私法案》(CCPA)适用于加州居民,而欧盟则执行 《通用数据保护条例》(GDPR).

 

您的SaaS收集哪些数据? 请注意,健康或财务信息以及某些类型的数据可能比其他数据受到更严格的监管。

 

After answering these questions, consider the specific requirements of each applicable law. Take into consideration concepts such as:

  • Explicit Consent: How are you acquiring informed consent from users for data collection?
  • Data Subject Rights: What are the rights users have regarding their data (e.g., access, rectification, erasure)?
  • Data Breach Notification: In case of a data breach, do you understand your obligations?

 

法律

Jurisdiction

Vital Provisions

GDPR

European Union

要求对数据收集进行明确同意,赋予用户对其数据的广泛权利,并强制执行严格的数据泄露通知协议。

CCPA

美国加利福尼亚州

赋予加利福尼亚州居民知晓企业收集的关于他们的个人信息的权利、删除该信息的权利以及选择退出出售该信息的权利。

其他地区法律

Varies by location

Research and comply with any additional data protection laws relevant to your target audience.

 

To be sure of which data protection laws apply to your SaaS, consult with a professional who specializes in privacy and data protection.

 

Once you understand the legal framework, create your privacy policy to meet the requirements of each jurisdiction you operate in.

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  • 复选标记

    Covers Usage

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    Data Collection

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步骤 2

Types of Data You Collect

为了保持透明度,请创建一份您的SaaS平台收集的数据清单。使用这些记录来管理您的数据实践。您可以使用如下表格来分类您的数据收集:

 

数据类型

示例

收集方法

意图

Personal 

Name, email address, phone number, billing address, company name, job title

Account registration, forms

Providing services, customer support, billing

Usage 

IP address, device type, browser type, pages visited, time spent on pages, clicks, scrolls, interactions

Website analytics, cookies

Analyzing usage patterns, improving user experience, personalizing content

Sensitive 

Health information, financial data, government identifiers (Only if applicable)

安全表格,限制访问

隐私政策中概述的特定目的,并获得用户的明确同意

其他 

通过客户支持互动、反馈表单、调查、社交媒体互动提供的信息

各种渠道

改进产品/服务,了解用户需求,营销(经同意),法律合规

 

提示

Being transparent about the types of data you collect builds trust and loyalty with your users.

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    Data Collection

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    Sharing

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    安全措施

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步骤 3

How You Use Collected Data

To build trust, be transparent about how you use user data. When explaining why you collect data, use plain language that everyone can understand, and avoid technical terms.

 

Provide Specific Examples: Don’t use vague language such as “we use data to improve our services”. Rather, elaborate on how this improvement occurs. For instance, “We analyze usage data to identify areas where users experience difficulties and optimize those features.”

 

Differentiate Between Necessary and Optional Uses: Differentiate between necessary data uses for providing the service (e.g., processing payments) and those that are optional but beneficial (e.g., sending personalized marketing emails) and obtain explicit user consent for the latter.

 

Being clear about how user data contributes to a better experience, you demonstrate the value proposition of your SaaS platform while respecting user privacy.

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    Covers Usage

  • 复选标记

    Data Collection

  • 复选标记

    Sharing

  • 复选标记

    安全措施

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步骤 4

How You Share or Disclose Data

To have a trustworthy privacy policy, be transparent about how you share data. If your SaaS platform is sharing data with third parties, it’s important to clearly state:

 

谁: 明确指出特定的第三方(例如,服务提供商、合作伙伴、联盟)。

什么: 明确指出共享的数据类别。

为什么: Explain the purpose for sharing (e.g., payment processing, analytics).

How: Detail the protocols implemented to protect shared data (e.g., contractual obligations, data anonymization).

 

Explicitly state if you do not share user data. This demonstrates your commitment to user privacy and builds trust.

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    Covers Usage

  • 复选标记

    Data Collection

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    Sharing

  • 复选标记

    安全措施

  • 复选标记

    and more!

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步骤 5

收集现有客户群的数据

A critical part of a privacy policy are your data retention and deletion policies. Your users should understand how long their data is stored and under what circumstances it’s deleted.

 

Specify Retention Periods: Be clear on the time frame you typically retain different categories of data (e.g., account information, usage logs).

Outline Deletion Procedures: Detail how to request the deletion of data and the timeframe for fulfilling such requests for your users.

 

Provide a contact form or a dedicated email address for any data-related inquiries. This gives users a clear channel to exercise their rights and provides you with a mechanism to comply with data protection regulations.

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Create a compliant privacy policy that protects your business and users.

  • 复选标记

    Covers Usage

  • 复选标记

    Data Collection

  • 复选标记

    Sharing

  • 复选标记

    安全措施

  • 复选标记

    and more!

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步骤 6

安全措施

安全措施 对于保护用户数据至关重要。采用技术和组织措施,防止未经授权的访问、丢失或滥用。 

 

  • Encryption: 您是如何加密传输中和静态数据的? 
  • 访问控制: 您是如何在组织内部限制访问权限的?请仔细考虑谁有权访问用户数据。
  • 安全审计和测试: Are you regularly conducting security assessments?
  • 事件响应计划: To detect and respond to security incidents, what protocols are in place?

 

With strong security measures in place, your users are assured that their data is in safe hands, enhancing their confidence in your platform.

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Create a compliant privacy policy that protects your business and users.

  • 复选标记

    Covers Usage

  • 复选标记

    Data Collection

  • 复选标记

    Sharing

  • 复选标记

    安全措施

  • 复选标记

    and more!

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步骤 7

Contact Information

Let users know how to reach you if they have any questions or concerns about your privacy practices. Be sure to include:

 

  • Email Address: Give them a specific email address just for privacy questions.
  • Physical Address (If Applicable): If your business has a physical location, include the address.
  • Data Protection Officer (DPO):如果您有专门负责数据保护的人员(例如,数据保护官),请提供他们的联系方式。

 

当用户可以轻松获取联系信息时,他们可以行使自己的权利并获得解答,这有助于建立信任。

免费SaaS隐私政策模板

Create a compliant privacy policy that protects your business and users.

  • 复选标记

    Covers Usage

  • 复选标记

    Data Collection

  • 复选标记

    Sharing

  • 复选标记

    安全措施

  • 复选标记

    and more!

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步骤 8

让您的隐私政策易于访问

将您的隐私政策放在用户可以看到的地方。以下是一些方法:

 

→ 网站放置: Use a dedicated “Privacy” section or a prominent link to your privacy policy within your website footer or header.

Registration/Sign-up Process: To acknowledge users have read and agree to your privacy policy, place a required checkbox in the registration or sign up process.

Mobile Apps: Your privacy policy should be accessible within the app settings.

 

To be sure users can access and read your privacy policy, test the experience on different devices and browsers.

 

You’ll remove barriers to transparency and users will be more engaged with your data practices when they are reading your policies.

免费SaaS隐私政策模板

Create a compliant privacy policy that protects your business and users.

  • 复选标记

    Covers Usage

  • 复选标记

    Data Collection

  • 复选标记

    Sharing

  • 复选标记

    安全措施

  • 复选标记

    and more!

获取您的免费模板
步骤 9

Review and Update Regularly

Data protection laws are often revised, and your SaaS platform’s data practices also may change frequently. To remain compliant and accurate, routinely review and update your privacy policy. Consider:

 

  • Annual Reviews: 为确定您的隐私政策是否符合当前的法律要求和数据处理实践,请安排每年进行审查。
  • 变更通知: 在您的网站和应用程序上使用显眼位置的通知,告知用户您的隐私政策的任何重大变更。
  • 版本控制: 始终在您的隐私政策上使用版本号和日期来跟踪更新。

 

This demonstrates your commitment to being adaptive to the fluid landscape of data protection which ensures your users are kept up to date with modifications.

 

Use calendar reminders to prepare for your annual privacy policy review so it doesn’t fall through the cracks. You can subscribe to legal updates and newsletters related to data protection to stay ahead of any regulatory changes.

结论

Remember, things change, so keep your privacy policy up-to-date. It’s all about protecting your users and your business.

Use these steps and examples as a starting point to build a clear privacy policy that shows users you care about their data: a good policy builds trust with your customers.

常见问题解答

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