Acquisition Calculators

Think of SaaS Click-Through Rate (CTR) as a measure of how many people who see your ad or link actually click on it. A higher CTR means your message is resonating with potential users, driving more engagement with your SaaS product.

Think of your SaaS PQL Rate as the percentage of users who have truly ‘tried before they buy’ and are likely to become paying customers. It’s a key indicator of how well your product attracts the right clients.

Think of SaaS Cost Per Lead (CPL) as the price you pay for each potential customer; it’s a crucial metric that helps SaaS businesses understand the efficiency of their marketing and sales efforts.

将SaaS回收CAC的月份数视为新客户偿还其获客成本所需的月份数。您回收CAC的速度越快，您的业务就越健康。

将潜在客户增速 (LVR) 视为衡量SaaS增长的指标；它显示合格潜在客户每月增长的速度，反映了未来的收入。

客户获取成本 (CAC) 衡量您的SaaS公司为赢得新客户而产生的费用。务必注意您正在进行的投资并有效地分配资源。 

将CAC回收期视为新客户产生足够收入以支付其获客成本所需的月份数。它可以帮助您了解您收回投资的速度。