SaaS DAU/MAU Ratio Calculator

📈 结果

SaaS DAU/MAU Ratio

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The DAU/MAU ratio measures user engagement by comparing daily active users to monthly active users. A higher ratio indicates better daily engagement with your product. The ratio is expressed as a percentage, with 100% meaning all monthly users are also daily users.

How to Calculate SaaS DAU/MAU Ratio

To calculate your SaaS DAU/MAU ratio, follow these guidelines:

Determine Daily Active Users (DAU). Find out how many unique users interact with your product on a daily basis. This data can typically be found in your analytics dashboard or user tracking tool. For example, a small SaaS might have a DAU of 500, while a larger one may have a DAU of 10,000.
Determine Monthly Active Users (MAU). Similar to DAU, this metric is available in your analytics dashboard. A small SaaS might have 15,000 MAU, while a larger SaaS may have 300,000 MAU.
Calculate the DAU/MAU Ratio. Divide your Daily Active Users (DAU) by your Monthly Active Users (MAU). Using the examples above, for the smaller SaaS this would be 500 / 15,000, and for the larger SaaS, it would be 10,000 / 300,000.
转换为百分比。 Multiply the result from Step 3 by 100 to express the ratio as a percentage. For the small SaaS, here’s an example: (500 / 15,000) * 100 = 3.33%. For the larger SaaS, here’s an example, (10,000 / 300,000) * 100 = 3.33%. This gives you your DAU/MAU Ratio.

SaaS DAU/MAU Ratio = (Daily Active Users / Monthly Active Users) * 100

What is the DAU/MAU Ratio?

诸如 DAU/MAU ratio 是一种衡量这些客户在一个月内回访频率的方法。这就像查看有多少月度访客转化为每日访客。

In the world of SaaS, this ratio helps determine whether a product becomes a part of a user’s daily routine or if it’s used more sporadically. A high ratio indicates a product is both useful and integral to users’ daily activities. Conversely, a low ratio could signal that the product is not engaging or essential.

Quantify user engagement to measure product stickiness and user loyalty.
Guide product development by identifying areas needing improvement based on user behavior.
Track trends over time to proactively adjust strategies and maximize customer retention.

DAU/MAU比率的实际示例

示例 1: A social media platform has 500,000 daily active users and 1,000,000 monthly active users, making the DAU/MAU ratio 0.5 (500,000 / 1,000,000). This suggests that half of the monthly users are active daily, indicating strong user engagement.
示例 2: A project management tool, with 10,000 daily active users and 60,000 monthly active users, results in a DAU/MAU ratio of 0.17 (10,000 / 60,000). This low ratio suggests that the tool is used sporadically, indicating less frequent user interaction.
示例 3: An online education platform shows a DAU/MAU ratio of 0.83 (25,000 / 30,000) with 25,000 daily active users and 30,000 monthly active users. This high ratio suggests that most users are active daily, indicating high user engagement and retention.

时间段	DAU（日活跃用户）	MAU（月活跃用户）	DAU/MAU Ratio	比率变化	% 变化	趋势分析
第1个月	1,500	30,000	5.0%	–	–	初始发布期
第2个月	1,800	33,000	5.5%	+0.5%	+10%	正增长
第3个月	2,200	38,000	5.8%	+0.3%	+5.45%	持续增长
第4个月	2,500	40,000	6.25%	+0.45%	+7.76%	比例略有增加

SaaS DAU/MAU Ratio = (2500 / 40000) * 100 = 6.25%

Different Ways to Calculate DAU/MAU Ratio

Simple DAU/MAU Ratio: 定义为每日活跃用户与每月活跃用户的比率。有助于了解产品的用户参与度概况。
Weighted DAU/MAU Ratio: 根据活跃用户的参与度对其进行加权，使您能够查看不同用户群体的参与度水平。
DAU/MAU Ratio by Cohort: Determines the DAU/MAU ratio for specific groups of users, useful in identifying long-term engagement trends.
DAU/MAU Ratio by Feature: 通过将使用特定功能的用户数除以用户总数得出，有助于了解哪些功能对用户最感兴趣。

How to Improve Your DAU/MAU Ratio

Identify Core Features: 确定您的用户最频繁使用的功能。分析他们的行为，了解是什么吸引他们定期返回，并专注于增强这些功能，为您的产品增加更多价值。
优化用户引导流程： 确保新用户快速理解您产品的价值。简化的用户引导流程可以提升日常互动。引导新用户从一开始就使用核心功能，以产生即时影响。
个性化内容： 提供定制化的内容、提示或功能，以满足用户的个性化需求。利用用户数据提供相关内容，增强他们日常使用和与产品的联系。
增强产品粘性： 创建鼓励每日返回的功能，例如每日挑战、连胜或提醒。引入定期的小型增强功能，使其无缝集成到他们的日常生活中，使您的产品成为他们日常生活中不可或缺的一部分。
分析使用模式： 监控用户最活跃的时间和方式，并调整您的产品更新和互动策略，使其与这些见解保持一致，以实现最大效果。
收集用户反馈： 持续征求用户关于他们与您的产品日常互动的反馈，并积极倾听他们的意见。利用这些信息来识别和纠正任何问题，从而提高日常使用率并增强用户满意度。