SaaS Product Stickiness Calculator

Think of SaaS product stickiness as the ‘glue’ that keeps customers bound to the product. If the product is very sticky, it is hard for customers to leave it.

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    Enhance Customer Loyalty

    High product stickiness significantly boosts customer loyalty, leading to increased retention and reduced turnover.

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    Reduce Marketing Costs

    A sticky product diminishes the need for extensive marketing, reducing overall expenses.

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    Stabilize Revenue Streams

    Product stickiness ensures stable and predictable revenue by focusing on sales of the existing product.

📊 Input Values

📈 Results

SaaS Product Stickiness Rate

0.00%
Product stickiness measures how frequently your users return to your product. A higher percentage indicates better user engagement and product adoption.

How to Calculate SaaS Product Stickiness

To calculate your SaaS product stickiness rate, follow these steps: 

  1. Determine your Daily Active Users (DAU). This is the number of unique users who engage with your product on a daily basis. Use your analytics dashboard to gather this data, typically from a user activity report for a single day. For example, a smaller SaaS company might have a DAU of 500, while a larger one could have a DAU of 5,000.
  2. Determine your Monthly Active Users (MAU). This is the number of unique users who engage with your product within a 30-day period. Look for the monthly active users section in your analytics tool, which might be displayed as the last 30 days. For instance, a smaller company’s MAU might be 10,000, while a larger company’s MAU could be 100,000.
  3. Divide the Daily Active Users (DAU) by the Monthly Active Users (MAU). This gives you the proportion of your monthly users that are active daily. If you have a DAU of 500 and an MAU of 10,000, the division would be 500 / 10,000 = 0.05.
  4. Multiply the result from Step 3 by 100 to express the result as a percentage. This will give you your SaaS product stickiness rate. Using the prior example, 0.05 * 100 = 5%. So your SaaS stickiness rate is 5%.

Note: A higher stickiness rate suggests better user engagement and indicates that your product is a vital part of your user’s routine.

SaaS Stickiness Rate = (Daily Active Users / Monthly Active Users) * 100

Understanding SaaS Product Stickiness

Ioana Grigorescu

January 27, 2025

What is SaaS Product Stickiness?

Consider your favorite smartphone app, the one you use frequently throughout the day, not only because it’s practical but also because it’s ingrained in your daily habit. This is comparable to SaaS product stickiness. It gauges how frequently a user interacts with a piece of software and how essential it becomes to their everyday routine.

High stickiness encourages users to stay engaged, makes switching to other products challenging, and increases the likelihood that they will stick with the program over time. For a SaaS product to develop and succeed, this kind of involvement is essential.

  • Create a product that customers depend on for recurrent income to increase client retention.

     

  • Discovering features that increase user engagement might help you make strategic decisions.

     

  • Prioritize long-term value from the start to integrate your product into user processes.

Practical Examples of SaaS Product Stickiness

  • Example 1: 400 of the 500 active users of a SaaS startup returned the following month. Strong user retention is indicated by an 80% stickiness rate, computed as (400/500) * 100.
  • Example 2: A SaaS platform had 1000 active users at the beginning and kept 750 of them throughout time. This yields a 75% stickiness rate, which is lower than the first example but still demonstrates high engagement and retention.
  • Example 3: Only 100 of the 200 users of a SaaS application were active throughout the subsequent period. The 50% stickiness rate that resulted suggested possible problems with employee retention in the business.
Metric Period 1 Period 2 Period 3 Period 1-2 Change Period 2-3 Change Trend Analysis
Daily Active Users (DAU) 1,500 1,800 2,200 +300 (+20%) +400 (+22%) Increasing
Weekly Active Users (WAU) 8,000 9,500 11,500 +1,500 (+19%) +2,000 (+21%) Increasing
Monthly Active Users (MAU) 30,000 35,000 42,000 +5,000 (+17%) +7,000 (+20%) Increasing
Customer Churn Rate 8% 6% 4% -2% (-25%) -2% (-33%) Decreasing
Feature Usage (Avg. per user) 3.2 3.8 4.5 +0.6 (+19%) +0.7 (+18%) Increasing
Session Duration (Avg. per user) 25 min 30 min 35 min +5 min (+20%) +5 min (+17%) Increasing
Customer Retention Rate 92% 94% 96% +2% (+2%) +2% (+2%) Increasing

SaaS Stickiness Rate = (2200 / 42000) * 100 = 5.24%

Different Ways to Calculate SaaS Product Stickiness

  • Daily Active Users (DAU) / Monthly Active Users (MAU): This ratio identifies what portion of your monthly user base is active daily. Valuable for applications like social media or task management tools, where daily interaction is crucial.
  • Session Frequency: Measures the number of times users log into your platform within a specific period. Helpful for discerning regular from occasional users.
  • Feature Usage Depth: Tracks how extensively a user utilizes a feature, indicating higher engagement and satisfaction. Useful for identifying core features that maintain user interest.
  • Time Spent in App/Platform: Monitors the average duration users spend in the app, essential for products needing prolonged user interaction.
  • Customer Retention Rate: Calculates the percentage of customers retained over a period, critical for subscription-based services to gauge long-term engagement.

How to Improve SaaS Product Stickiness

  • Identify Key User Behaviors: By examining user behavior to pinpoint the best features and interactions, you can ascertain the precise behaviors that encourage people to become devoted clients. Monitor and identify these important user actions using analytics tools.
  • Optimize Onboarding: Make sure that the first user experience is seamless and makes it obvious why your SaaS is valuable, promoting efficient use from the first. Provide easy-to-follow instructions, practical tooltips, and a quick setup procedure emphasizing early user successes.
  • Boost Engagement with Personalization: Increase user engagement by customizing information and recommendations to meet each user’s needs. Use customer information to personalize content like announcements for new features or shortcuts.
  • Consistently Get User Feedback: To identify areas for improvement and solve user pain points, actively gather and examine user feedback. To improve your product, use customer interviews, in-app feedback forms, and frequent surveys.
  • Provide Outstanding Support: Offer timely, efficient resolution of user problems and first-rate customer service that informs and assists the user. To create a helpful atmosphere for users, offer thorough tutorials and a well-stocked knowledge base with how-to articles and instructional videos.

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