SaaS Founding

What is Revenue-Based Financing (RBF)?

Published: June 3, 2025

Learn if your SaaS qualifies for Revenue-Based Financing. We cover the key metrics providers analyze, from MRR and churn rate to your overall growth trajectory.

What is Revenue-Based Financing (RBF) for SaaS companies?

Revenue-Based Financing (RBF) is a funding method where SaaS companies receive upfront capital in exchange for a percentage of their future revenues.  SaaS companies, possessing relatively consistent and predictable income streams that allow for reasonable repayment calculations, may be considered appropriate candidates. 

RBF’s structure, which avoids equity sharing, can influence the operational flexibility of SaaS companies.  To make sure it fits with the business’s long-term financial objectives, it is imperative to thoroughly review the conditions and payback schedule.

How does Revenue-Based Financing (RBF) work for SaaS companies?

First, an RBF provider provides upfront funding to a SaaS startup.  A predetermined portion of the business’s monthly income is used as repayment.  This keeps going until the entire amount owed—principal plus a fee—is paid back as agreed. 

Repayments are a percentage of monthly revenue until $120,000 is repaid. For instance, if a business receives $100,000 and agrees to repay 1.2 times.  RBF is a financing option where repayments are related to the company’s revenue.

What are the advantages and disadvantages of using Revenue-Based Financing (RBF) for my SaaS company?

An alternative to conventional debt or equity financing is revenue-based finance (RBF), however, it’s important to be aware of both its advantages and disadvantages. 

Pros

  • RBF eases the load during slower months by offering flexible payback options that are closely correlated with your business’s revenue. 
  • With RBF, the relinquishment of stock is not required, which may allow for the maintenance of business control and ownership.. 
  • RBF aligns incentives between the lender and the company, as the lender gains from the company’s expansion.  
  • It allows strategic expansion without the limitations of conventional debt or the dilution that comes with equity funding.  

 

Cons:

  • Compared to typical loans, the cost of financing may be greater, particularly if your revenue is increasing quickly. 
  • RBF might not be appropriate for businesses with erratic cash flow or those that are not yet producing steady revenue. 
  • The revenue share arrangement may result in a final repayment amount that differs from the original funding amount.  

How does Revenue-Based Financing (RBF) help SaaS companies retain equity?

SaaS businesses can potentially utilize revenue-based financing (RBF) as an alternative to equity-based funding.  Since RBF is a non-dilutive type of funding, the company’s founders keep complete ownership and control.  The RBF’s funding process is related to the speed at which funds become accessible.  RBF is appropriate for businesses with steady income because it needs steady revenue sources to guarantee on-time repayments. 

When is Revenue-Based Financing (RBF) a good fit for SaaS companies?

Revenue-based financing may be considered by SaaS businesses under specific circumstances.  Consistent, regular income streams, an emphasis on operations scaling, and a requirement for cash without reducing equity are all ideal. 

In particular, RBF is effective when SaaS companies wish to spend money on marketing and sales to boost growth or finance other operational improvements.  However, as a steady revenue stream is essential for repayment, RBF is typically not appropriate for pre-revenue stage businesses.

What level of revenue consistency do SaaS companies need to qualify for Revenue-Based Financing (RBF)?

Strong revenue stability is usually required of SaaS enterprises seeking revenue-based financing.  Important markers of this consistency are steady monthly recurring revenue (MRR) and annual recurring revenue (ARR), which demonstrate steady sources of income. 

To verify financial stability, lenders often want a minimum of six to twelve months of steady or increasing MRR/ARR.  MRR/ARR fluctuations or drops are indicators that may influence the ease of obtaining RBF. 

How does a SaaS company's growth trajectory impact its eligibility and the terms of Revenue-Based Financing (RBF)?

Growth has a major impact on SaaS companies’ eligibility for and terms of RBF.  Since these elements have a direct impact on a company’s capacity to repay the loan, RBF suppliers give preference to businesses that exhibit steady revenue growth and significant expansion potential. 

Companies experiencing high growth rates may find they have different negotiation options compared to businesses with flat or declining revenue, potentially affecting conditions like repayment time or revenue sharing percentage.  Although rapid growth is usually a good thing, if the revenue cap is reached too soon, it might raise the total cost of financing.  For this reason, it’s important to predict growth precisely and negotiate conditions that match expected revenue. 

What SaaS metrics do Revenue-Based Financing (RBF) providers prioritize when evaluating a company?

RBF providers mostly concentrate on KPIs that show how a business generates income and sustains its growth.  Critical metrics that show steady revenue streams and overall business scale are monthly recurring revenue (MRR) and annual recurring revenue (ARR). 

Understanding profitability and client retention also requires monitoring of Customer Acquisition Cost (CAC), Churn Rate, and Customer Lifetime Value (CLTV).  In order to evaluate a company’s capacity to fulfill the RBF agreement, providers also look at gross margins and overall financial health.  

How much funding can SaaS companies typically secure through Revenue-Based Financing (RBF)?

Generally speaking, RBF funding for SaaS startups can range from three to eight times their monthly recurring revenue (MRR).  A number of factors, including the company’s MRR, growth rate, client retention, and general financial health, have a significant impact on the precise amount. 

Greater funding potential is frequently the result of stronger MRR and observable growth, giving operations greater flexibility to scale.  To ensure the conditions fit the company’s financial plan, it’s important to carefully consider the payback schedule and overall cost of capital.

What are the future trends for Revenue-Based Financing for SaaS companies?

SaaS companies using revenue-based financing (RBF) will observe: 

  • Continued Growth: Correlates with a potential shift towards non-dilutive SaaS funding options, given adjustments in traditional VC. 
  • Data and AI are utilized to potentially influence underwriting processes and repayment customization.
  • Specialization: Flexible terms and specialized offers for particular SaaS verticals. 
  • The competitive market involves potential global expansion, increased participation, and the formation of strategic partnerships.
  • ROI Focus: Prioritize long-term partnerships and sustainable growth over merely quick scaling. 

Conclusion

Revenue-based financing provides SaaS businesses with a funding option that may affect equity differently compared to standard SaaS funding models.  RBF features revenue-based, variable payback terms, potentially making it suitable for businesses with consistent MRR and ARR, along with a defined development path, and that seek to retain ownership and control. 

SaaS businesses can strategically use this financial tool to support sustainable growth and accomplish their long-term goals as the RBF landscape changes with data-driven insights and specialized products, safeguarding their future in a market that is becoming more and more competitive.

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