What is SaaS Lead Generation?

SaaS lead generation is finding buyers who are a good fit for your software and are looking to buy what you are selling. This is part of the process that keeps your pipeline filled with leads. Without this stream of potential customers, the goals of your business will not be met.

You should choose a lead gen channel for your business based on your needs. Take into consideration your budget, target audience, and specific goals.

Below are some of the most well-known channels: 

• Content Marketing: Use webinars, videos, blogs, and ebooks with your prospects.
• Search Engine Optimization (SEO): For organic traffic, be sure to optimize your website through different SEO tactics.
• Social Media Marketing: Social platforms influence engagement and brand awareness.
• Email Marketing: Send your leads targeted email campaigns to move them through the funnel.
• Paid Advertising: The PPC(pay per click) method is used to generate leads.

Research a mix of various channels based on your goals, budget and target different audiences to obtain the results you are looking for.

Use your target audience to develop content, and focus on enhancing your conversions through your website and by sorting your leads with scoring to increase your conversion rate.

The following KPIs (key performance indicators) should be measured:

• Leads generated: The total number of new leads acquired.
• Conversion rates: The percentage of leads that become paying customers.
• Cost pre-lead (CPL): The average cost of acquiring a new lead.

Pinpoint the strategies and channels by studying your SaaS metrics and KPIs and then leveraging your efforts to obtain the maximum ROI. Additionally, to test different approaches and adjust the various approaches, consider using A/B testing.

A few errors typically made by SaaS businesses with lead generation are: not defining their target audience, developing subpar content, and not tracking results.

Some trends in SaaS lead generation include:

• Account Based Marketing (ABM) – targeted approach focusing on generating lead from specific accounts
• Personalization – Tailoring marketing messages to the needs of each lead
• Artificial intelligence (AI) – Used to automate lead gen tasks such as scoring and email marketing.