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How-To Guides

Decoding the key payment tactics, strategies, and concepts, one guide at a time. Gain the insights to optimize your processes. It’s that simple.

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    How to Measure and Improve SaaS Willingness to Pay (WTP)

    Measure and validate the maximum price a customer will pay for your SaaS [ + Checklist ]
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    How to Build an Effective SaaS Social Media Marketing Strategy

    Build your brand, drive leads, and optimize the performance of your SaaS social media marketing strategy.
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    How to Optimise Your SaaS Spend: A Step-by-Step Guide

    Use rationalization framework (Retain, Retire, Replace) to cut redundant apps and de-provision inactive users.
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    How to Get More SaaS Customers Through Cold Emails

    Build a high-converting cold email strategy with our free playbook for SaaS.
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    How to Optimize Your SaaS Pricing Page: A Step-by-Step Guide

    Learn how to implement value-based tiers, use psychological anchoring, and optimize your SaaS pricing page for higher conversions.
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    How to Reduce Subscription Cancellations for Your SaaS

    Build a smart SaaS cancellation flow that minimizes churn [+ 3 Templates ]
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    How to Cross-Sell SaaS Products: A Step-by-Step Guide

    [ + 4 FREE SaaS Cross-Sell Email Templates ]
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    How to Use Odd/Even Pricing for SaaS Products

    Learn when to use $$$X.99 vs. $$$X.00 to optimize conversion rates and value perception.
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