O desafio
As Minihotel expanded, catering to a worldwide clientele became its largest challenge:
- Complexidade: Each new market required navigating local taxes, laws, and complex legal frameworks.
- Friction and Lost Sales: Clients experienced difficulties during checkouts in other languages and currencies, leading to abandoned carts, chargebacks, and increased support demands.
- Perda de receita: Failed subscription payments were not immediately retried, resulting in every declined card being treated as a lost customer.