Acquisition Calculators

Think of your SaaS Trial Conversion Rate as the percentage of window shoppers that decide to buy. The higher the rate, the better your trial experience is at turning interest into paying customers.

Think of SaaS Conversion Rate as the efficiency of your sales funnel, showing how effectively you turn website visits into paying customers.

Think of SaaS Click-Through Rate (CTR) as a measure of how many people who see your ad or link actually click on it. A higher CTR means your message is resonating with potential users, driving more engagement with your SaaS product.

Think of your SaaS PQL Rate as the percentage of users who have truly ‘tried before they buy’ and are likely to become paying customers. It’s a key indicator of how well your product attracts the right clients.

Think of SaaS Cost Per Lead (CPL) as the price you pay for each potential customer; it’s a crucial metric that helps SaaS businesses understand the efficiency of their marketing and sales efforts.

Think of SaaS Months to Recover CAC as the number of months it takes for a new customer to pay back their acquisition cost. The faster you recover your CAC, the healthier your business.

Think of Lead Velocity Rate (LVR) as a gauge of the SaaS growth; it shows the rate at which qualified leads are increasing monthly, a reflection of future income.

Cost of Customer Acquisition (CAC) measures the expenses made by your SaaS company to win new customers. It’s essential to be mindful of the investments you are making and allocate resources efficiently. 

Think of the CAC Payback Period as the number of months it takes for a new customer to generate enough revenue to cover the cost of acquiring them. It helps you understand how fast you’re recouping your investment.