SaaS DAU/MAU Ratio Calculator

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SaaS DAU/MAU Ratio

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The DAU/MAU ratio measures user engagement by comparing daily active users to monthly active users. A higher ratio indicates better daily engagement with your product. The ratio is expressed as a percentage, with 100% meaning all monthly users are also daily users.

How to Calculate SaaS DAU/MAU Ratio

To calculate your SaaS DAU/MAU ratio, follow these guidelines:

Determine Daily Active Users (DAU). Find out how many unique users interact with your product on a daily basis. This data can typically be found in your analytics dashboard or user tracking tool. For example, a small SaaS might have a DAU of 500, while a larger one may have a DAU of 10,000.
Determine Monthly Active Users (MAU). Similar to DAU, this metric is available in your analytics dashboard. A small SaaS might have 15,000 MAU, while a larger SaaS may have 300,000 MAU.
Calculate the DAU/MAU Ratio. Divide your Daily Active Users (DAU) by your Monthly Active Users (MAU). Using the examples above, for the smaller SaaS this would be 500 / 15,000, and for the larger SaaS, it would be 10,000 / 300,000.
Convert to a Percentage. Multiply the result from Step 3 by 100 to express the ratio as a percentage. For the small SaaS, here’s an example: (500 / 15,000) * 100 = 3.33%. For the larger SaaS, here’s an example, (10,000 / 300,000) * 100 = 3.33%. This gives you your DAU/MAU Ratio.

SaaS DAU/MAU Ratio = (Daily Active Users / Monthly Active Users) * 100

What is the DAU/MAU Ratio?

The DAU/MAU ratio is a way to measure how often these customers come back within a month. It’s like seeing how many of your monthly visitors are turning into daily ones.

In the world of SaaS, this ratio helps determine whether a product becomes a part of a user’s daily routine or if it’s used more sporadically. A high ratio indicates a product is both useful and integral to users’ daily activities. Conversely, a low ratio could signal that the product is not engaging or essential.

Quantify user engagement to measure product stickiness and user loyalty.
Guide product development by identifying areas needing improvement based on user behavior.
Track trends over time to proactively adjust strategies and maximize customer retention.

Practical Examples of DAU/MAU Ratio

Example 1: A social media platform has 500,000 daily active users and 1,000,000 monthly active users, making the DAU/MAU ratio 0.5 (500,000 / 1,000,000). This suggests that half of the monthly users are active daily, indicating strong user engagement.
Example 2: A project management tool, with 10,000 daily active users and 60,000 monthly active users, results in a DAU/MAU ratio of 0.17 (10,000 / 60,000). This low ratio suggests that the tool is used sporadically, indicating less frequent user interaction.
Example 3: An online education platform shows a DAU/MAU ratio of 0.83 (25,000 / 30,000) with 25,000 daily active users and 30,000 monthly active users. This high ratio suggests that most users are active daily, indicating high user engagement and retention.

Time Period	DAU (Daily Active Users)	MAU (Monthly Active Users)	DAU/MAU Ratio	Ratio Change	% Change	Trend Analysis
Month 1	1,500	30,000	5.0%	–	–	Initial Launch Period
Month 2	1,800	33,000	5.5%	+0.5%	+10%	Positive Growth
Month 3	2,200	38,000	5.8%	+0.3%	+5.45%	Growth Continues
Month 4	2,500	40,000	6.25%	+0.45%	+7.76%	Slight Increase in Ratio

SaaS DAU/MAU Ratio = (2500 / 40000) * 100 = 6.25%

Different Ways to Calculate DAU/MAU Ratio

Simple DAU/MAU Ratio: Defined as the ratio of Daily Active Users to Monthly Active Users. Useful for getting an overview of the product’s user engagement.
Weighted DAU/MAU Ratio: Weights active users according to their level of engagement, allowing you to see the engagement levels of different user groups.
DAU/MAU Ratio by Cohort: Determines the DAU/MAU ratio for specific groups of users, useful in identifying long-term engagement trends.
DAU/MAU Ratio by Feature: Obtained by dividing the number of users who use a specific feature by the total number of users, helping understand which features are most interesting to users.

How to Improve Your DAU/MAU Ratio

Identify Core Features: Determine which features your users engage with the most frequently. Analyze their behaviors to understand what draws them back regularly and focus on enhancing these features to add more value to your product.
Optimize Onboarding: Make sure new users quickly grasp the value of your product. A streamlined onboarding process boosts daily interaction. Direct new users to essential features at the outset for immediate impact.
Personalize Content: Offer customized content, tips, or features that cater to the individual needs of users. Leverage user data to deliver relevant content that enhances their daily usage and connection with your product.
Enhance Product Stickiness: Create features that encourage daily returns, such as daily challenges, streaks, or reminders. Introduce regular, small enhancements that integrate seamlessly into their daily routine, making your product an essential part of their day.
Analyze Usage Patterns: Monitor when and how users are most active and tailor your product updates and engagement strategies to align with these insights for maximum effectiveness.
Collect User Feedback: Consistently solicit feedback regarding their daily interactions with your product and listen actively to their feedback. Utilize this information to identify and rectify any issues, thereby boosting daily usage and enhancing user satisfaction.