What is SaaS Charm Pricing?

魅力定价是一种可靠的心理定价策略，企业将价格设定为以不同的数字结尾，最常见的是使用数字 9（例如，19.99 美元、49.95 美元）。

这种策略利用了消费者倾向于关注最左边数字的心理，从而导致较低的价格感知。

当考虑实施魅力定价时 定价策略 对于您自己的SaaS产品，有三个方面需要考虑。

First of all, it would be wise to run several A/B tests between your current prices and variations ending in the number 9. This will tell you the potential impact of the harm pricing approach on your conversion rates.

此外，继续您的实验并测试几种价格变体，以确定您的SaaS产品的合适价格标签。

最后，您需要考虑市场的性质。请记住，魅力定价方法适用于价格敏感的行业。检查您的市场是否属于此类别。

像所有定价方法一样，魅力定价也有其自身的优缺点。

To begin with, charm pricing can impact your sales and conversion rates.

Also, charm pricing can create a perception of value and control resources. And this pricing tactic can be incorporated into a company’s approach.

However, it can influence brand reputation. This is actually why luxury and premium brands tend to avoid using charm pricing.

When considering the pricing options for your SaaS products, you need to remember that this decision is influenced by different factors.

The market you are part of is one of them. Charm pricing is a suitable approach for industries where customers consider price tags and look to make budget-appropriate decisions when it comes to their software investments.

Also, when launching a SaaS product into a new market, the charm pricing strategy can be used for starting packages.

Your competition should be analyzed in the process to determine if round prices are employed to create product prices.

Anchoring pricing 是一种 变现策略 其中使用较高的初始价格来衬托后续价格更为合理。另一方面，魅力定价则利用左位数偏差作为主要的感知触发因素。

奇偶定价 指的是比较以偶数结尾的价格和以奇数结尾的价格。魅力定价则侧重于奇数，特别是那些包含数字 9 的奇数。