什么是SaaS客户细分？

根据行业、需求、使用模式或组织规模等共同特征划分您的客户群，以创建更易于管理的群体，这被称为客户细分。  

Businesses that provide software as a service, or SaaS, employ this strategy to adapt internal procedures to meet customer needs.  

For SaaS companies, client segmentation is a crucial tactic since it lets them customize their offerings, increase conversion, satisfy customers, and reduce turnover.

Through accurate categorization of consumer types, you can identify certain needs and decide how best to allocate your resources and time. 

Before jumping into the step-by-step process, it’s relevant to point out the four main types of customer segmentation criteria: 

• Population: Factors including age, gender, occupation, income level, and education fall under this group.  
• 地理位置: 此类别考察与地点相关的因素，例如国家、城市，甚至社区。  
• 心理: 此领域包括价值观、兴趣、热情和个性等要素。 
• 行为：在这种情况下，您需要考虑决策过程、品牌偏好以及使用和购买模式。  

以下是在SaaS中细分客户的四个步骤：

• 步骤 1: 确定细分原则：诸如公司规模、行业、产品或功能使用习惯以及购买动机等标准都与客户细分方法相关。 
• 第二步： Collect data: 一旦确定了原则，就应该开始收集数据。在此过程中，请考虑使用 CRM（客户关系管理）软件、分析工具和调查。 
• 步骤 3: Build user segments: After collecting data, analyze them and create user segments. Looking at the identified shared characteristics, start grouping your customers. 
• 步骤 4: Monitor and filter: Customer segmentation is an ongoing process that requires regular monitoring and adjusting. Assess SaaS 指标 to track if your customer segmentation strategy functions.

A company operating in the SaaS space could categorize its customers into three primary groups based on company size alone. Small, medium, and large corporations are among them.

A small firm is more likely to take into account the pricing and essential features of software or products than a medium-sized business or organization.

然而，企业在做决策时，会更看重安全性和定制化选项。 

SaaS组织可以使用一些特定的指标来衡量其客户细分流程的绩效： 

• 转化率：监控此指标，并查看其在您当前客户群中的差异。
• 客户流失率：已终止其服务的用户数量 订阅时 此指标显示了这一点。要确定客户流失率，您可以分别查看每个用户组。
• 客户生命周期价值 (CLV)： Keep an eye on this indicator to see how much money certain client categories are spending.
• 互动数据： 分析选择更昂贵套餐或使用模式的客户，并通过评论和反馈分享您的产品。