什么是SaaS销售流程？

To ensure a continuous influx of buyers and incoming revenue, recurring subscriptions are the foundation of a SaaS business revenue generation. The SaaS sales process is made up of a series of steps taken to sell cloud-based software on the subscription model. Included in the series is a more typical process beginning with lead generation and ending with onboarding new customers. Qualifying the leads, providing a demo, closing the deal, and onboarding new customers are equally important.

这些是 基于订阅的，即购物者支付定期费用（每月、每年）来使用软件，而不是直接购买。此过程依赖于关系中的忠诚度和信任，并且通常 定价技巧 例如 免费试用 并使用演示来展示投资回报率。

这些SaaS销售利用“先占领后扩张”的策略，这意味着先销售基本产品，然后随着时间的推移提供具有更多特性和功能的追加销售。

The stages of a SaaS sales deal include:

1. 潜在客户开发： Process of identifying and cultivating potential customers for a business’s products or services.
2. Qualification: Determining how valuable a lead is, based on needs and budget.
3. Demonstration: Show your prospect the features of the software.
4. Closing: 协商交易条款并签署协议。
5. 入职和客户成功： 培训客户，确保他们发现产品有用并指出其价值。

这取决于：

• 复杂性
• target audience
• 定价策略

并且变化范围从几周到几个月不等。

复杂的产品通常销售周期较长，因为评估和决策可能涉及多人，需要额外的时间。对于企业级产品而言，情况也是如此，与小型企业或个人消费者相比更是如此。

为了提高您的SaaS销售周期的效率：

• 专注于合格的潜在客户
• 个性化你的方法
• offer clear pricing
• organize your process
• provide customer support