What Is a Sales Tech Stack?

A sales tech stack is a collection of tools sales teams use to help with different tasks. The stack can be defined as a toolbox. Each tool in this box is designed for a particular task.

Tech tools are used to automate tasks and operations. For example, customer behavior data could be collected, and insights could be easily derived using technology. The tool’s functionality could be likened to multiple assistants operating continuously.

Most sales stacks include a CRM (Customer Relationship Management), a sales engagement platform, and some sales intelligence tools.

Choosing the best stack that suits your business requires an understanding of specific needs and budget. A rack of tools is made available to brands to produce stacks for their sales process.

The ideal sales stack is a platform that perfectly aligns with the specific needs and goals of a business. These are features that most successful stacks have in common: 

• Integration: The tools in a sales stack should have the ability to provide a seamless workflow, data sharing, and automation.
• Ease of use: There should be an ease of use, with teams not requiring additional expertise to use tools effectively.
• Scalability: With business growth, tech sales changes may be considered.

For illustration, a new business could start with a simple CRM and a few basic tools, while a larger brand would need a complex stack with specialized tools for different stages of the SaaS sales process.

A business’s financial performance may be influenced by the selection of sales technology tools. Therefore, the choice of these tools is considered important. There is a simplified approach to this, however:

1. Identify your needs: Identify what the biggest challenges are in the SaaS sales process. Discover what areas could be improved with technology.
2. Research: Identify and work with tools addressing the specific needs and budget of your business.
3. Demo and trial: Free trials and demos are often offered by many software providers. These can be used by businesses to test tools before committing.
4. Get feedback: The feedback of the sales team should be incorporated and input on tools they consider helpful used.

Sales tool integration could potentially lead to a rise in efficiency and work processes.Here are some key integrations to consider:

• CRM and Email Marketing: Lead nurturing and automation of personalized email campaigns should be explored. 
• Sales Engagement and Calendar: Scheduling of meetings and automation of reminders. 
• Sales Intelligence and LinkedIn: Teams could gain potential insight into social sales and lead generation.
• Conversation Intelligence and CRM: An automatic logging of call data and CRM insights leveraged for customer interactions. 

Businesses, for instance, can potentially track campaigns with the most leads and deals by integrating a business CRM and email marketing tool.

The cost of a sales tech stack depends mostly on the size of the team, and the choice of tools and features needed. 

• Small businesses: Companies could be offered free and low-priced options.
• Enterprises: An investment into more sophisticated plans might come with higher price points.