What is CRR (Customer Retention Rate)?
Customer Retention Rate (CRR) gauges how long consumers stay with a company. To get a percentage, divide the number of consumers after a period by the number at the start and multiply by 100.The CRR is 90% if a company starts with 100 customers and ends with 90. CRR helps firms assess client retention and suggest areas for improvement. A high CRR indicates the organization is keeping consumers and spending less. A low CRR means the organization is losing consumers and may need to improve customer experience or assistance. CRR is a lagging indicator because it only reveals the company's previous performance./