What is Freemium?

Freemium pricing offers a free version of a product or service with paid upgrades. The free version is usually useful, but the paid version has more features.

The freemium strategy attracts many people with a free product and converts others into paying clients. Software, mobile apps, and internet services use freemium.

Freemium can benefit customers and vendors. It lets customers experience a product or service before buying, helping them decide if it's right for them. Vendors can grow their user base and revenue by converting a tiny number of freemium users into paying customers.