Pagamentos SaaS

What is a Card Scheme (Card Network)?

Autor: Sofiia Pohut

Revisado por: George Ploaie, Diretor de Operações (COO)

What is a Card Scheme (Card Network)

What is a Card Scheme (Card Network)?

A card scheme, also known as a card network or card brand, is the structure used in carrying out payments by cardholders and merchants, as well as the issuing and acquiring banks. Such institutions provide the structure for how the process should be done, approve the brand, and provide the necessary technology to facilitate payments.

In a normal open-loop system, the arrangement governs the interaction between the parties; distribution of cards or lending of money is not included in the arrangement because it is an administrative task only.

Exemplo:

Think of a card scheme as a mapped-out path for transferring money – setting standards, but not owning or distributing any of the capital itself. This pathway is used during each billing instance, such as a SaaS subscription charge, keeping payments in motion from customer to business.

How do card networks operate to process a payment?

A card network’s core function is to link the merchant’s bank (acquirer) with the cardholder’s bank (issuer) and manage the exchange of payment details between them.

 

Here’s how the process goes:

 

  1. The customer signs up or chooses to renew their subscription; the merchant submits a request to their acquiring bank or processor.
  2. The acquirer then routes the request to the card network, which forwards it to the issuing bank.
  3. The issuing bank approves or declines, and the response returns to the merchant through the same channels.

 

The steps include three stages: autorização (checking availability of funds), clearing (verifying transaction information), and settlement (transferring the actual funds). When processing recurring subscription payments, this cycle repeats for every renewal date. During a payment cycle, if a card reaches its expiration or a minor network delay occurs, a transaction might not go through, but each billing attempt follows the same established process.

How do 3-Party and 4-Party card models differ?

It comes down to the number of entities involved between the cardholder and the merchant.

 

Modelo Estrutura Exemplos
3-Party (closed-loop) One entity is both issuer and acquirer American Express, Discover, Diners Club
4-Party (open-loop) Issuer and acquirer are separate entities Visa, Mastercard, UnionPay, RuPay, Verve

 

The four-party system – comprising cardholder, issuer, acquirer, and merchant – is widely used for processing card transactions. Approximately 95% of card payments within Europe go through the four-party setup. This arrangement is frequently selected by companies handling transactions across different regions.

Why do Visa/Mastercard use a 4-Party model?

Visa and Mastercard use the 4-party model because it scales through open participation – any eligible financial institution can join as an issuer or acquirer.

 

Using this approach, banks are able to issue cards or work with merchants without Visa or Mastercard having to assume lending risk, which in turn leads to more merchants. While this model results in greater involvement from merchants and consumers, it also introduces complexity throughout the network. For software companies that operate internationally, the primary outcome is the ability to accept cards from different banks without managing a separate agreement with each one. cards issued almost anywhere without building bank-by-bank relationships.

What are card schemes' main revenue sources?

Card schemes primarily generate revenue through service fees connected to transaction volume, rather than from interchange.

Their income usually comes from a mix of sources:

Tenha em mente:

Cross-border fees are added when the customer’s card is issued in a different country from the merchant – a common situation for SaaS businesses with a global customer base. Interchange is paid by the acquiring bank to the issuing bank; the card networks facilitate transaction flow but do not directly receive interchange payments. The total cost (or a “blended fee”) that merchants see typically combines network fees, interchange, scheme fees, and any processor charges into a single amount on their statements.

How does an online card transaction work?

At checkout for a subscription, a customer inputs card details – the gateway de pagamento forwards this data to the acquirer.

The acquirer, in turn, sends the request to the card network and then on to the banco emissor for approval. After it’s approved, funds are moved through stages like clearing and settlement, eventually resulting in payment – minus any fees – for the merchant. Optionally, some businesses choose to add tools such as fraud checks, tokenizaçãoou 3-D Secure during a card transaction process.

Key players:

  • Gateway de pagamento — collects and passes customer card data
  • Rede de cartões — relays transaction information between banks
  • Issuer and acquirer — make authorization decisions and move funds
Dica de Especialista:

Some card networks include an account updater service. This process replaces stored card numbers with updates issued by the bank for expired or reissued cards, supporting recurring payment activity. For subscription businesses, this directly reduces churn involuntário – customers who didn’t mean to cancel, but whose cards simply reached their expiration.

Dispute management is another area to note: subscription businesses tend to see a common pattern where a customer forgets about a billing and raises a query rather than canceling in-app, and scheme-level tools can address these cases early on. Scheme-level dispute tools are intended to handle these cases before they become more complicated.

Observação:

If a company operates with a Merchant of Record system, the named provider takes over merchant duties como conformidade tributária, tax remittance, handling dispute replies, and managing Conformidade PCI for the transaction record.

Conclusão

Card schemes define how pagamentos com cartão flow from one bank to another. They work behind the scenes without having to issue cards or manage a merchant’s funds. When it comes to SaaS and software businesses, there are several card scheme functions that are specific to recurring payments. These include the tools to automatically update card information; the ability for merchants to accept cards from multiple countries; and the management of disputes. These functions affect how recurring transactions are handled and the operational side of international payments, as well as how a business addresses issues of failed subscriptions and chargeback cases.

 

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