Know your metrics

Understanding what is and how to measure churn is a concern for all SaaS companies. How else will you know how many canceled or downgraded ...

One of the key metrics in the SaaS industry alongside churned revenue, specifically for subscription businesses, is the monthly recurring revenue. While you may be ...

Most Saas Companies, if not all, focus on getting as many customers engaged as possible. That means looking at the SaaS conversion rate. And while ...

ARPU, short for average revenue per user, is underestimated by most SaaS companies. However, it is just as important, if not more, as other value ...

There is no such thing as a straightforward SaaS metric. Whether you are out to figure out churned revenue or you are set on identifying ...