Know your metrics

Understanding Churn

This is one metric that is no stranger to the ears of marketers. Basically, it measures the number of subscribers that no longer use your ...

Understanding MRR (Monthly Recurring Revenue)

MRR, short for Monthly Recurring Revenue, is generally used by subscription and SaaS businesses. No surprise here, as it is pretty obvious from its name. ...

Understanding CAC (customer aquisition cost)

It’s a basic, simple, logical business rule. In order for your business to be considered successful and profitable, you need to turn the balance in ...

Average Revenue per User “ARPU”

So, no, it’s not a new type of video games. ARPU, short for average Revenue Per User, is a very serious, important metric that all ...

Understanding LTV (lifetime value)

Ok, so we are going further with our metrics. There is nothing out there that can stop us. LTV, short for lifetime value, is exactly ...