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Think of the SaaS Renewal Rate as any service membership renewal process. If many people renew their membership each year, it means they appreciate the service and the business is also strong. This is what the SaaS renewal rate is. 

The SaaS Retention Rate is the percentage of clients a business keeps over a specific time frame. It’s a vital sign of client happiness and a SaaS company’s long-term viability.

Think of SaaS Churn MRR Rate as a leaky bucket; it shows how much monthly revenue is slipping away due to cancellations and downgrades. Keeping the leaks small is key to growth.