什么是SaaS队列？

SaaS cohorts are collections of customers with similar attributes, including industry, subscription plan, or date of signup. This provides a means for companies to observe their own behavior over time and gather insights.. SaaS companies can analyze product uptake, measure churn rates, and spot trends in consumer behavior by examining cohorts. Enhancing customer retention, maximizing product features, and boosting revenue growth all depend on these insights. 

A SaaS business might, for instance, evaluate a group of clients who joined during a certain advertising campaign. The business could determine which marketing channels work best by monitoring their behavior and modifying their approach accordingly. To properly perform cohort analysis, SaaS companies should use analytics tools.  

SaaS Cohort Analysis Steps:

• 定义您的用户群。 

• 这可以通过根据任何共享属性对用户进行分类来实现，例如他们购买的产品或加入您服务的日期。虽然基于时间的用户群在SaaS中最受欢迎，但重要的是要记住，您也可以根据任何其他可能与您公司相关的标准对用户进行分组。

• 长期跟踪您的用户群的行为。 

• 这可以通过收集各种参数的信息来实现，包括每月活跃用户数、每用户平均收入和客户流失率。

• 检查您收集的信息。 

• This can assist you in comprehending the performance of your customers over time and seeing any patterns that may be pertinent to your company. For instance, you may discover that some cohorts are more likely to upgrade to a paid plan or that some cohorts are more prone to churn than others.

• Imagine your outcomes. 

• 用于比较每个群组特定指标随时间变化的图表可用于描述SaaS群组分析。这项技术有助于揭示隐藏在原始数据中的细微模式和趋势，这些模式和趋势可能难以通过手动分析检测到。

以下是SaaS群组分析的优势： 

• 提高客户留存率： 通过了解您的消费者如何使用您的产品，您可以提升客户体验并降低客户流失率。
• 更高的收入：通过识别高价值的同类群组，您可以将营销和销售工作集中在他们身上。
• 已改进 SaaS 产品开发:  通过了解不同用户群如何使用您的产品，您可以创建满足消费者需求的新功能和特性。

对于SaaS公司而言，要取得成功，稳定的收入和用户参与至关重要。 

• 同类群组分析为这些关键领域提供了宝贵的见解，有助于战略扩张和明智的决策。 
• 同类群组分析通过根据共同特征对用户进行分类并监控他们随时间的活动，揭示了可能被忽略的趋势和模式。这种深入的理解使公司能够找出影响客户流失的因素，并 留存调整用户体验，并定制营销活动。例如，可以通过检查通过各种营销渠道获得的用户群来确定最成功的营销活动。
• 比较具有不同入职体验的同类群组，也有助于找出需要改进的领域。 
• 同类群组分析最终将原始数据转化为可用的见解，使 SaaS 公司能够做出明智的决策，从而促进扩张并全面提升用户体验。 

Depending on the product and industry, the average user engagement length in SaaS varies significantly, although it usually ranges from two to five minutes. Because it gives information on how long users spend using a product and its features, this measure is significant because it can be a good indicator of how much value customers are receiving from it. 

Since users who regularly use a product are more likely to stick with it in the future, a high user engagement duration can also be a predictor of long-term retention. It’s crucial to remember that user engagement time is only one success metric and shouldn’t be utilized in isolation.  

A well-thought-out onboarding procedure, sometimes known as “revamped onboarding,” is essential to reducing client churn. Its main goal is to swiftly and efficiently onboard new users, helping them to get the fundamental knowledge and comprehension required to fully appreciate the SaaS product. 

The ability of the onboarding process to help consumers have an “aha” moment—basically, the “eureka” moment when they recognize the full potential of the product and how it particularly meets their needs—determines how effective it is. Redesigning onboarding is important, and this is supported by solid evidence. 

Research suggests a potential link between robust onboarding processes and increased customer loyalty, lower 客户流失率，以及 更高的用户留存率.