How to Convert 5x More Customers for Your SaaS [ in 4 Steps ]
Publié : août 8, 2025
To convert more customers for your SaaS, implement a checkout process localized for international markets. Many potential users abandon their purchase if they cannot pay in their native currency or use a familiar payment option. A localized approach removes this hurdle from the buying process. This guide provides actionable steps to adapt your checkout process, making your software accessible to a global audience which increases user acquisition.
Analyze and Focus on International Markets
Before investing in localization, a data-focused plan is necessary to identify the markets with the highest return potential. Basic traffic analysis is not enough; you need to pinpoint specific regions where there is a clear gap between user interest and conversion.
First, use your analytics platform to gather the specific data points outlined in the worksheet below. This turns abstract analysis into a concrete decision-making tool. The goal is to compare your current conversion rate (CVR) against regional benchmarks to quantify the opportunity cost of not localizing.
Use a table to input your own data and identify your top-priority countries:
|
Pays |
Monthly Traffic (from your analytics) |
Your Current CVR |
Regional CVR Benchmark* |
Opportunity Gap (Benchmark CVR – Your CVR) |
Priority Level (High/Med/Low) |
|
[Enter Country, e.g., Germany] |
[e.g., 10,000 sessions] |
[e.g., 0.5%] |
3.0% |
2.5% |
Élevé |
|
[Enter Country, e.g., Brazil] |
[e.g., 8,000 sessions] |
[e.g., 0.3%] |
2.5% |
2.2% |
Élevé |
|
[Enter Country, e.g., Japan] |
[e.g., 4,000 sessions] |
[e.g., 1.5%] |
2.0% |
0.5% |
Moyen |
|
[Enter Country, e.g., France] |
[e.g., 5,000 sessions] |
[e.g., 2.8%] |
3.0% |
0.2% |
Faible |
*Note: CVR Benchmarks are illustrative estimates. Mature markets in North America and Europe typically see SaaS website conversion rates of 2-5%. A significant negative gap indicates a friction point, likely related to localization.
This worksheet clearly shows that while Allemagne has the most traffic, both Allemagne et Brésil have a large opportunity gap, making them high-priority targets for a expansion du marché strategy.
Free Checklist for Converting 5x More SaaS Customers
Your step-by-step plan to get more customers and win global sales.
-
Market prioritization steps
-
Local currencies
-
Méthodes de paiement
-
Checkout localization
-
Compliance set up
-
et plus !
Implement Multi-Currency Strategy
Displaying prices in a customer’s local currency is fundamental. Consumers are more likely to complete a purchase if the price is shown in their local currency. However, the implementation detail matters as well.
You can choose between two main strategies:
- Cosmetic Multi-Currency: The price is displayed in the local currency on the product page but converts back to your base currency (e.g., USD) at checkout. This is easy to implement but can surprise customers with foreign transaction fees from their bank.
- Transactional Multi-Currency: The customer is charged the exact amount in their local currency. This shows price transparency, a better user experience and removes the risk of extra bank fees.
For a professional SaaS business, transactional multi-currency payments is recommended. Learn more about this in our step-by-step guide.
When setting prices, opt for rounded, “psychological” numbers (e.g., €19.99 instead of a direct conversion like €19.37). This practice, often part of les prix charme, shows that you have carefully considered the local market rather than just applying an automated conversion rate.
As a merchant of record, PayPro Global handles the entire transactional multi-currency process. You can set fixed, attractive prices for each currency. The platform automatically detects the user’s location, displays the correct price and currency, processes the payment locally, and manages the complexities of foreign exchange and settlement to your account.
Free Checklist for Converting 5x More SaaS Customers
Your step-by-step plan to get more customers and win global sales.
-
Market prioritization steps
-
Local currencies
-
Méthodes de paiement
-
Checkout localization
-
Compliance set up
-
et plus !
Integrate Local Payment Methods
Depending entirely on credit cards will limit your international scope. Different regions have deeply ingrained payment preferences. Integrating local payment methods (LPMs) is not optional when your goal is international expansion.
The table below is a strategic guide to the most impactful payment methods in key markets. It details not just what they are, but why they are critical to your SaaS business, including their market share and suitability for recurring billing.
|
Country/Region |
Key Payment Method |
Market Share (% of Online Payments)* |
Type & User Flow |
Impact sur l'entreprise SaaS |
|
Pays-Bas |
iDEAL |
~70% |
Real-time Bank Transfer. Redirects user to their banking app to authorize payment. |
Essential for initial acquisition. Not inherently recurring, so must be paired with SEPA for subscriptions. |
|
Pologne |
Przelewy24 |
~50% (combined) |
Mobile Payment / Bank Transfer. User enters a code from their banking app or is redirected. |
Critical for market penetration. High consumer preference and trust over credit cards. |
|
Brésil |
Pix |
>40% and growing rapidly |
Instant Payment. User scans a QR code or copies a code to pay from their bank app. |
Game-changing for acquisition. Instant confirmation, low fraud. Essential for the Brazilian market. |
*Market share figures are estimates based on 2023-2024 data from various payment industry reports and can fluctuate.
A productivity software startup targeting Germany would experience high Attrition if it only offered credit card subscriptions. By implementing SEPA Direct Debit, they align with local consumer trust in bank-based payments and can significantly improve their Valeur vie client (LTV).
PayPro Global provides a portfolio of paiements globaux et les méthodes de paiement locales through a single integration. The smart checkout can be configured to dynamically display the most relevant payment options based on the shopper’s IP address, maximizing conversion potential without requiring you to manage multiple payment gateway relationships.
Free Checklist for Converting 5x More SaaS Customers
Your step-by-step plan to get more customers and win global sales.
-
Market prioritization steps
-
Local currencies
-
Méthodes de paiement
-
Checkout localization
-
Compliance set up
-
et plus !
Execute Full-Funnel Checkout Localization
A truly effective checkout experience goes beyond currency and payments. It requires full localization of the entire user journey, from the moment they click “Buy Now” to the confirmation email they receive.
Break this process into four key areas:
- Language: Translate all UI text in the checkout flow. This includes field labels, error messages, tooltips, privacy policy links, and terms and conditions.
- Formatting: Adapt fields to local conventions. This includes date formats (e.g., DD/MM/YYYY), address fields that accommodate different structures, and number formatting (e.g., using a comma as a decimal separator).
- Conformité réglementaire: Ensure your checkout adheres to local laws. For the EU, this means having a clear GDPR consent checkbox. In some countries, you must display your business registration number and address on the page.
- Signaux de confiance: Build confidence by displaying locally recognized security badges, customer support numbers with local dialing codes, or testimonials from customers in the same country.
Localization is not the same as translation. Avoid using automated tools for final copy. Invest in professionals who provide localized solutions and have already been on the market for 10+ years, or review by a native speaker to ensure the language is natural and culturally appropriate. This prevents awkward phrasing that can erode trust.
Don’t forget post-purchase communication. Transactional emails, such as receipts, renewal reminders, and gestion des relances messages for failed subscription payments, must also be fully localized in the customer’s language to be effective.
The PayPro Global platform offers a fully localized checkout experience in over 25 languages and offers tools for revenue recovery. As a full-service merchant of record, it also automatically manages global tax and compliance requirements, including the collection and remittance of VAT and sales tax on your behalf. This removes a significant administrative and legal burden, allowing your startup to focus on its core software product.
Conclusion
Converting more customers is a direct result of a strategic and thoughtful localization process. By using a data-driven methodology to identify key markets, implementing true transactional multi-currency pricing, offering essential local payment methods, and localizing the entire checkout funnel, your SaaS business can remove any friction and build trust. This transforms your logiciel from a regional product into a global solution, ready for international growth.
FAQ
-
High international traffic with low sales often indicates a “localization gap.” This means potential customers are interested, but they abandon the transaction due to prices not being in their currency, unfamiliar payment options, or language barriers on the checkout page.
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Displaying local currency has a significant impact by removing price uncertainty and the fear of hidden bank fees for the customer. Studies show over half of online shoppers are more likely to complete the purchase when prices are in their own currency, because it builds trust and simplifies the decision-making process.
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To increase conversions, focus on localizing the buying experience for your international customers. This includes displaying prices in their local currency, offering familiar payment methods, and translating the checkout page into their language. Removing this friction and building trust is one of the most useful ways to convert more global users into paying customers.
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