PayPro Lab – Performance tests

This is the feature which assists you with all tests created in the system. Currently you are able to perform A/B testing for the following campaigns:

  • Cross-sell
  • Up-sell
  • Trial promotions
  • Follow-up emails (Lead Management)

When navigating to “Performance tests ” in your PayPro Global account you will see the “Tests list ”, which shows all previously created campaign tests. By simply clicking next to the preferred test you will access the respective test’s detailed report.

You will see the settings you have made for this test, along with the offers and discounts you configured during the campaign setup. The results are shown in a comprehensive graphic, comparing 2 or more offer configurations.

While using this tool you are able to “Stop testing ” at any moment, by clicking the corresponding button and defining which campaign variation will be used after test is finished by “Choosing a winner ” in the dropdown list. You may also quickly navigate to campaign settings and re-adjust them by accessing the “Change promo campaign settings ” link.

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The “Products Reports ” table contains all the products ever created in the system and their respective, individual KPI data. You may filter the information displayed in the table by each parameter and quickly navigate to the detailed product report (further described in the “Products analysis ” section).