7 Killer Ways to Improve the Checkout Page
Unexpected costs, additional fees, too many form fields, and the necessity of having an account are reasons clients abandon their orders. Use the following tips to optimize the checkout experience and boost your conversion rate.
Streamline the checkout process
One of the reasons why customers fail to complete a transaction is the overly complicated checkout process. SaaS business and, frankly, online stores, in general, need to understand that simplifying the checkout page by cutting down the number of fields clients needs to fill in can significantly improve the overall experience.
A prolonged checkout process will only gain your client’s dissatisfaction, so try to keep only the essential fields required to facilitate the payment, preferably arranged in a one-column design.
Visuals Matter
Yes, they do, and very much so. Your checkout or payment page also reflects your business. Your customers are paying attention, and they might hold back when having to add their payment details on a page they find entirely different from the ones they have previously visited. An excellent checkout page design is visually appealing, branded, and mobile-friendly. Also, you should consider having a promo code section in the checkout form so you can successfully run campaigns meant to boost revenue.
Stick to One Checkout Page
There are a lot of eCommerce websites that have multi-page checkouts. That’s a mistake. Not only does it prove how complicated the checkout flow is, but it’s also understandable why clients give up on the purchase. Focus on fitting all the details on a single page. Having the checkout flow simplified, you shouldn’t have any difficulties achieving this goal, right?
Offer the guest checkout option
One of the reasons customers fail to complete transactions is the necessity of setting up an account to pay for products. Of course, the idea of having an account is good for auto-completing payments. But it can be distressing for the customer who might be in a hurry and no longer open to the idea of setting up an account. When buying digital products, offering a guest checkout is a good idea. It will minimize the time needed to complete transactions, simplify the flow, and help keep your client happy.
Upselling, Croselling & Promo Codes
eCommerce platforms are focused on boosting revenue, and the checkout page is just the place to do that. A great checkout will contain the bought together section or more expensive service versions. Discount codes are also welcomed and will certainly help you gain the appreciation and loyalty of your SaaS users. These suggestions can increase sales by providing clients with various options they might find appealing.
Offer multiple payment methods & currencies
We are part of a globalized economy, meaning expanding internationally is an attainable goal. There is only one condition: applying a localized monetization strategy. Having a plethora of payment methods and currency will boost the number of complete transactions as it will improve the convenience of your customers.
Offer pricing clarity
As mentioned in the begging, one of the reasons clients abandon their carts is the lack of clarity in terms of costs. If there is one thing customers hate, then that is surprise costs. It’s essential to offer exact details as to what each amount represents. Processing fees, taxes, shipping costs, whatever they are, make sure your client understands what they are paying. Additionally, if possible, try to display a similar value on the product page. Of course, you won’t be able to calculate all the fees until the client reaches the checkout section. For instance, in some cases, taxes are calculated based on the customer’s location. However, what you can disclose, do so before they reach the payment page.
The 5 SaaS Product Pages Best Practices
Product pages are where the magic starts. It’s where you can get customers hooked or make them vanish for good. Nailing SaaS product pages is no simple mission, but it can be done. There are some elements you need to keep an eye on and improve constantly. Don’t be fooled into thinking that this is a one-time-only project. You will keep making changes, based, of course, on existing trends. However, some things will never change, or at least not in the foreseeable future. So let’s know which those are and start the optimization process.
The Above-The-Fold Section
Due to its placement on your website, this section is of colossal importance. It is the first thing that greets your visitors, your first hook. You need to use it in your best interest. An excellent way of using it would be to add your value proposition, considering this way is crafted with your customer in mind and benefit-oriented. You could include your first CTA button here. The bottom line is simple, though. Whatever you decide to use it for, mind your product and customer. Use this section to best represent both sides.
Put your customers first
Everything you do is for your customers. Keeping them happy and interested in your offer is essential for business. When adding content to your eCommerce website, speaking directly to your target audience is crucial, and the one way you can achieve this goal is by making clear and direct references to their most-pressing needs. After researching and creating your buyer persona, try to use content to help audiences understand what benefits your product brings.
It is essential to carry out your product description from a benefits perspective. Show customers what they would be gaining if using your solution. The gain is an apparent reference to an existing problem that has found a solution. Bring your impeccable SaaS customer service skills and provide them with ways to contact you. Highlight product features and their advantages, be as specific as possible, and use data when you can. After all, we are very much part of a data-driven world.
If possible, to ensure the unique customer experience SaaS products are known for, use a virtual assistant to streamline your customer’s journey and offer users impeccable SaaS customer service.
The trust badge banner
Indeed, by now, it’s clear that all your efforts are focused on getting the right message to the customer. This means adapting both your language and visuals. With trust badges, you have multiple options in terms of message, depending on the type of Saas product you are selling. If you are working with well-known known in the industry, you don’t want to miss out on the opportunity to let the world know. A trust badge could help you boast about your clients. Using the trust badge to strengthen a message of security is also a way to approach this matter.
This element holds great power over the perception your visitor will eventually have over your business. Considering that it’s in your ability to shape that perspective by introducing clients to essential elements of your business, the trust badge should be used on the product page.
Pricing matters
Yes, learning how to price SaaS products most certainly matters, both for you and your customers. It is important to be very specific about pricing, about all the details your offer includes. One of the biggest turn-offs for customers is discovering unexpected fees on the eCommerce checkout page. So, make sure you are straightforward when it comes to explaining the costs of your product.
Suppose you are selling subscriptions and have multiple plans from which clients can choose, highlight them correctly. A great way to do this would be to explore your existing customer data and see which plan is most popular among your public. Or you could select the one that is most profitable for your business. Whatever version you feel most comfortable with, place that in the middle. This way, it will get the attention of your audience. However, remember that before you think of ways to highlight your pricing, you need to know how to price SaaS correctly.
Keep it mobile friendly
With 79% of shoppers using their mobile devices to find what they are looking for, including digital downloads, it would be a shame to miss out on this impressive revenue. O avoid this relatively unprofitable situation, make sure your product page and your entire eCommerce platform, for that matter, have a mobile-friendly design.
It is imperative to offer customers a convenient customer experience no matter the device they use to reach your services or products
