The Must-Read Guide to Improving Your Landing Pages

As any element used in the B2B website design world, known for its passion for efficiency, landing pages have a series of benefits worth mentioning. These sustain the idea that investing resources of all types in creating and optimizing landing pages is wise.

Eliminate confusion

A killer SaaS landing page first offers a healthy dose of relevant information regarding the SaaS product or offer displayed before the customer. Thus, before clicking the button, the visitor can clearly understand the service they are purchasing. However, for a landing page to generate leads, it needs to follow a specific SaaS landing page structure. Explain the product, display the problem and offer the solution. This approach will eliminate confusion.

Collecting information

Obtaining customer details is key to boosting the SaaS conversion rate and building a solid and steady revenue stream. Data help you in all your marketing endeavors, as without their info, there is no way of reaching them. Properly structured, long-form landing pages can give you that lift in terms of subscribers you hope to get. Using the reward model (eBooks, study cases, reports, and so on), landing pages can gather customer data and help build mailing lists. You could convince visitors to sign up and become long-term subscribers with those details.

Experience an SEO boost

You need to get buddy-buddy with Google because it controls who sees you. All your efforts in content marketing, design, SaaS email marketing, customer service, and so on can be in vain if Google doesn’t think you are worthy of display. So, you need to make sure that your SEO efforts are successful. One way to do that, specifically to enforce your SEO strategy, is to look towards strong SaaS SEO tips to use landing pages, as these help you gain favors in the eyes of the big, mighty Google. You must remember that search engines value relevancy and authenticity apart from keywords or PPC campaigns. And that’s exactly what landing pages offer. You won’t find more relevance elsewhere than on your landing pages. They are designed to appeal to a specific audience, right? Also, the content you are displaying needs to be customer oriented. This way, you have relevancy at its best, as well as authenticity.

Boost conversion rates

When a potential customer reaches your landing pages, they likely find your offer intriguing and exciting. Your role is to help the customer overcome any hesitations they might have so the purchase can be completed. Now, the reason why a landing page has the immense of obtaining more conversions than a regular presentation website. A successful conversion process revolves around key elements like targeted content on pain points, a strong SaaS email marketing campaign, a solid value proposition, customer testimonials, and so on. But once you’ve nailed your SaaS landing page design, you are bound to boost your sales.

All successful landing pages open with a highly-converting headline. What does this mean? Because this is the element your visitor sees first on the landing page, it must be attention-grabbing. All your efforts are lost if this fails to grab his attention. That is why most B2B landing page best practices advise you to connect the headline with a customer pain point. Present your offer as a solution to a pain point. Keep it specific and highly compelling and if possible, incorporate figures.

Use a sub-heading to provide more details on your products. Introduce your readers to your value proposition. Use words and phrases that are familiar to your audience when discussing their struggles. It’s important to show customers that you understand their needs 100% and your product is a product fit because of your advanced knowledge of the market.

Words carry many meanings, of course, but you must strengthen your message visually. This is the generation that responds positively to visual effects. It thrives on it. What we are trying to say is that design is just as important as the copy. The design is, of course, your choice, but a few tips could come in handy. Try to keep it simple yet attractive. It has to make an impression, so you are either impressed by its simplicity or go crazy. There’s no middle way around this matter. Also, ensure the design serves the copy and product and functions flawlessly on mobile devices. And as the last tip, consider the option to incorporate video in your design. A live video of how your product functions could be helpful.

Long or short? Simple or hiding behind the bush? Cheeky or respectful? How will you choose to communicate with your customers? This is a bit of a challenge, we’ll give you that, but it’s not impossible. You just need to choose a side and make the best of it. It’s super important to be constant.

In the SaaS world and the B2B market, the trend is to be personal in your approach. While we cannot tell you where you draw the line between personal and rude, we can tell you this: be relevant! You are launching an offer on video games, for instance. You want to draw as many clients from this market as possible, so you need to spice up your vocabulary or game up your language. When addressing a specific market, you could use a few key phrases people in that market use. It’s worth noting that people investing in software or SaaS products have a real soft spot for numbers, so definitely include data in your landing page copy.

Also, be concise, as your landing page has limited space. Make sure you point out the aspects that matter most and organize them adequately. Make use of design, of course, but structure them employing catchy headings.

Remember that the unique customer experience SaaS is known for is achieved through targeted content.

Adding external links could easily jeopardize your landing page traffic and conversion rate. These might capture the eye of your customers and send them to different pages, causing a break in the process and ruining the conversion rate.

It’s essential to keep your audience hooked on your product and offer and avoid anything that could affect their attention. Remember that you have a limited time frame to reach your potential customers and convince them to say yes to you. Use that time frame to achieve your goals.

The reaction your customers have to your call to action says if you’ve done a good job at convincing them or not. This is when all your efforts in terms of copywriting and design are going to be weighted. A bit of pressure, right? Your CTA should be convincing as well, and it should tell the customer his next move. What is expected of him? Should he make a purchase, set up a meeting, provide you with his contact details, or subscribe?

Let’s discuss details, color, tone, voice, and text. You need to make your button noticeable. Choose a color that stands out in the overall design, but it’s from the same story. Keep the tone that you’ve used in your copy. And if possible, see if you can find an expression that fits the frame. Instead of saying start for a gaming landing page, go for a Game On button. Be creative and try to make an impact. Think of your goal and say it in the language of your customers.

Creating a highly-converting landing page is a lot of work. Many steps are involved, from developing the right inbound marketing strategy to split testing to ensure the best results. However, data tells us that it’s worth it. Once you have structured all the essential elements adequately and provided your target audience with a compelling offer like free trials or free guides, and fast access to your SaaS customer service details, you should be able to achieve the desired results. Plan your follow-up SaaS email marketing and make the most of your landing pages.