Connecting with your customers. The right way.
A Quick Guide to Mobile Marketing
Mobile marketing is a vital component of a SaaS company’s marketing strategy, and when applied adequately, it can have great benefits.
According to statistics, almost 90% of the global population owns a mobile device and more than 80% have a smartphone. Mobile technology is everywhere, and SaaS developers need to capitalize on this. Mobile usage is intensifying, and businesses can benefit from this trend.
Mobile marketers need to optimize their plans on content marketing for SaaS to ensure that their offer reaches users through all means possible. Dig into our mobile marketing guide to see how your mobile marketing strategy can increase your revenue and website traffic.
Why say yes to mobile marketing?
Mobile marketing is essential due to the large spread the mobile device is enjoying. Mobile is becoming the primary method to reach a target audience. Mobile device strategies are cost-effective and easy to implement, seamlessly fitting your digital marketing efforts.
Among the many mobile marketing advantages, we can mention a significant boost in click-through and conversion rates, creating new revenue streams. So, why not say yes to mobile marketing? You have only to gain.
The 5 Types of Mobile Marketing
When creating mobile marketing campaigns, it is crucial to decide on the format. From social media to mobile-optimized websites or dedicated apps, mobile marketing strategies come in different forms, offering other ad options.
-
App-Based Marketing
This type of marketing strategy involves mobile apps. When applying techniques of this kind, banner or video ads are hosted on apps, being a highly effective tool to target audiences.
-
Location-Based Marketing
Location-based mobile marketing refers to ads targeted to a specific geographical location. Because mobile devices offer great freedom of movement to their users, developers create mobile ads to appear in a particular area.
-
Social Media Marketing
Social media marketing is the way to go when you want to increase your traffic. Ads appearing on special mobile feeds are powerful due to the large user base they have access to.
-
Mobile search ads
Search engines offer specific mobile ads, bringing forward unique benefits like optimized user experiences, which include click-to-call actions or instant messages.
-
SMS
Marketers can send text messages to users offering specific deals and discounts or announcing upcoming products.
4 Mobile Marketing Best Practices
Internet users are your bread and butter, so taking all the necessary steps to grab their attention is essential. Mobile browsing is a real thing, as people spend a lot of time on their smartphones, so reaching them through this channel must be integrated into your marketing strategy. We’ve put together three must-know mobile marketing best practices. Let’s dive in!
-
Mobile friendly websites
The very first important step in establishing a solid mobile marketing strategy is to have a mobile-responsive website. Your audience might see an online ad leading to your website. You need to ensure that once they follow the link, they reach a mobile-friendly website with an adjusted screen and easily navigable web pages and content. The amount of work you out into establishing a solid market presence might be partially lost if you don’t take the time to also ensure a mobile presence.
Not only is having a mobile responsive website a must in today’s world but it is also rewarded by Google. Mobile-optimized websites are prioritized, ensuring greater traffic and exposure for your business.
-
Optimize for voice search
Did you know that 55% smartphone users lean into voice search to discover services and products? As those numbers will grow among mobile phone users, you need to take the proper steps to integrate this feature in your marketing strategy.
So, how do you do it? Well, you need to create content that answers specific audience questions. Also, boost your visibility by focusing on conversational long-tail keywords, which are preferred in voice searches.
-
Consider in-game advertising
The success of the gaming industry can no longer be denied. Statistics show that in 2021, the mobile games’ revenue has reached $175.8 billion worldwide. So, you can imagine the potential it has in terms of getting users. You need to tap into that market and increase your mobile traffic.
Bring your products and services in front of users. Find games suitable for displaying your business ads, create ads targeting the audience, and boost your revenue through in-game mobile marketing.
-
Develop a mobile app
There is a constant debate on whether a mobile app is necessary. Isn’t a mobile-responsive website enough? With mobile phones growing in popularity and replacing other gadgets, it would appear that an app is desirable. Building mobile-specific platforms can provide your users with an improved user experience. However, not all businesses require an app. So, deciding between an app or a mobile website version depends on your business goals. If your goal is to increase visibility, the costs and work of building an app aren’t justified. In this situation, a mobile site is the right option.
Knowledge bites from our guide
- Mobile-optimized websites are a must.
- Integrate mobile devices into your overall mobile marketing strategy.
- Reaching customers through all existing channels can increase ROI.
- Find the correct type of mobile marketing ad.
- Set clear mobile marketing goals.
The On-Page SEO kit any entrepreneur needs to have
