What is CTA (Call to Action)?

CTAs are an essential part of digital marketing, as they are a key element in the conversion process by encouraging users to take a specific action. They are typically a button or link with action-oriented text and placed prominently on a webpage or email to stand out visually and attract user attention. To ensure their effectiveness, CTAs should be clear, and concise, and lead to a relevant landing page or form that is easy to complete. It's also important to track and analyze their performance to identify areas for optimization.