What is CRO (Conversion Rate Optimization)?

Conversion Rate Optimization (CRO) increases the percentage of visitors who complete a desired activity, such as buying a product, filling out a form, or signing up for a newsletter. CRO aims to increase conversions and decrease site abandonment.

A/B testing, user research, consumer feedback, and analytics can achieve CRO. A/B testing compares two landing pages or websites to evaluate which performs better. User research and customer feedback can help discover visitor requirements and barriers to conversion. Analytics can track visitor behavior and identify confusing or frustrating regions.

CRO improves website performance and conversion rates for organizations. Businesses can make data-driven decisions to boost revenue and growth by testing and improving their websites.